Homework answers / question archive /  a) Why do you think that Roberto Goizueta switched from a strategy that emphasized localization towards one that emphasized global standardization? What were the benefits of such a strategy? (b) Explain THREE (3) business-level strategies and how they differ from one another

 a) Why do you think that Roberto Goizueta switched from a strategy that emphasized localization towards one that emphasized global standardization? What were the benefits of such a strategy? (b) Explain THREE (3) business-level strategies and how they differ from one another

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 a) Why do you think that Roberto Goizueta switched from a strategy that emphasized localization towards one that emphasized global standardization? What were the benefits of such a strategy? (b) Explain THREE (3) business-level strategies and how they differ from one another. I - (c) Explain TWO (2) steps in the screening process for market or site.CASE STUDY: Coca-Cola The case examines how strategy has changed over time at Coca Cola. The company currently relies on foreign markets for over 70 percent of its case volume. Until the 1990s, Coca Cola followed a localization strategy in foreign markets, but when Roberto Goizueta became CEO in 1981, the company shifted to a more globalized approach to markets. Management and marketing was centralized in Atlanta, and the focus shifted to economies of scale and standardization. In the late 1990s, under the leadership of a new CEO, Coca Cola shifted back to a localized strategy in the hopes of regaining some of the sales it lost under its global approach. Today, the company has moved to a strategy that allows both standardization and customization to local demands.