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Homework answers / question archive / California State University, Fresno - IS 6E Package Title: Test Bank Course Title: Introduction to IS 6e Chapter Number: 12 Question Type: Multiple Choice 1)ConocoPhillips uses to monitor data
California State University, Fresno - IS 6E
Package Title: Test Bank
Course Title: Introduction to IS 6e Chapter Number: 12
Question Type: Multiple Choice
1)ConocoPhillips uses to monitor data.
A. dashboards; historical
B. dashboards; real-time
C. data warehouses; historical
D. data warehouses; real-time
2. ConocoPhillips addressed employee resistance to using PLOT by .
A. centralizing the monitoring process
B. decentralizing the monitoring process
C. hiring better employees
D. firing those people
3. Which of the following is NOT a benefit of PLOT for ConocoPhillips?
A. Data variability
B. Improved revenue
C. Increased production
D. Reduced greenhouse emissions
4. is NOT categorized as BI.
A. Applications
B. Hardware
C. Processes
D. Technologies
Learning Objective: 2
AACSB: Information technology
5. is a subset of BI according to Thomas Davenport.
A. Business analytics
B. OLAP
C. Querying
D. Reporting
6. BI answers the question
A. What will happen if these trends continue?
B. What will happen next?
C. Where is the problem?
D. Why is this happening?
7. Business analytics answers the question
A. What actions are needed?
B. What happened?
C. What is the best (or worst) that can happen?
D. Where is the problem?
8. The most popular BI tool is .
A. CRM
B. ERP
C. Excel
D. Word
9. Blackstone Group initially focused on the most depressed housing markets in .
A. Atlanta, GA
B. Detroit, MI
C. Las Vegas, NV
D. Seattle, WA
10. RentRange uses to provide information about purchasing foreclosed and low-priced single-family homes and then renting them out.
A. data visualization
B. dashboards
C. historical analytics
D. predictive analytics
11. RentRange is currently in the industry but could move to the industry.
A. credit card; housing
B. credit card; home appliance
C. housing; credit card
D. housing; home appliance
12. Which of the following is an informational role?
A. Disseminator
B. Disturbance handler
C. Entrepreneur
D. Figurehead
13. Which of the following is a decisional role?
A. Analyzer
B. Liaison
C. Resource allocator
D. Spokesperson
14. In which stage of the IDC do you examine the problem?
A. Choice
B. Design
C. Implementation
D. Intelligence
15. Validation of the model occurs in the phase of the IDC.
A. Choice
B. Design
C. Implementation
D. Intelligence
16. problems are fuzzy and complex.
A. Semistructured
B. Structured
C. Unistructured
D. Unstructured
17. The yearly employee evaluation is a(n) problem.
A. Semistructured
B. Structured
C. Unistructured
D. Unstructured
18. control is executing specific tasks efficiently and effectively.
A. Management
B. Operational
C. Strategic
D. Tactical
19. R&D tasks are .
A. operational and structured
B. operational and unstructured
C. strategic and structured
D. strategic and unstructured
20. Which of the following is NOT a BI tool?
A. Data dictionary
B. Data mining
C. Data visualization
D. Dashboards
21. Which of the following is NOT a major BI vendor?
A. Business Objects
B. Cognos
C. Microsoft
D. SAS
22. In the past, BI was used to support .
A. Corporate boards
B. Low-level managers
C. Middle-level managers
D. Top managers
23. Small companies typically use for their BI.
A. Dashboards
B. Data mining
C. Data visualization
D. Excel
24. Data marts are used to .
A. Develop few, related BI applications
B. Develop infrastructure to support enterprisewide BI
C. Support business analytics as a subcategory of BI
D. Support organizational transformation
25. CPM is closely aligned with
A. the development of one or a few related BI applications
B. the development of infrastructure to support enterprise BI
C. support for business analytics as a subcategory of BI
D. support for organizational transformation
26. Which of the following is NOT a KPI?
A. Operational costs
B. Overhead
C. Product quality
D. ROI
27. Airline predictions are off by an average of .
A. 7 minutes
B. 57 minutes
C. 2 hours
D. 4 hours
28. Which of the following is NOT a reason for flight delays?
A. Passengers
B. Pilots
C. Weather
D. Wind
29. Alaska Airlines used to solve their flight delay problems.
A. Crowdsourcing
B. Insourcing
C. Nearshore outsourcing
D. Offshore outsourcing
30. GE’s goal for Flight Quest is to .
A. alter the practices and official handbooks of air traffic controllers
B. create smart assistants for pilots
C. own the data created by airlines
D. replace pilot decisions
31. Cardlytics services the industry.
A. Automobile
B. Banking
C. Healthcare
D. Housing
32. A major issue facing Cardlytics is .
A. Cost
B. Integration
C. Privacy
D. Training
33. The main purpose of Cardlytics is to .
A. collect personally identifying information
B. securely share customer information between banks and merchants
C. target potential new customers for retailers
D. track and understand consumer buying behavior
34. Multidimensional analysis is also called .
A. DSS
B. ERP
C. OLAP
D. OLTP
35. Data mining helps explain happened.
A. How
B. What
C. When
D. Why it
36. analysis is the study of the impact that changes in one or more parts of a decision-making model have on other parts.
A. Goal-seeking
B. Market basket
C. Sensitivity
D. What-if
37. If you are trying to figure out the impact of a 2 versus a 4 percent inflation rate on your profit, that is a analysis.
A. Goal-seeking
B. Market basket
C. Sensitivity
D. What-if
38. analysis focuses on the outputs rather than the inputs.
A. Goal-seeking
B. Sensitivity
C. Solution
D. What-if
39. Suppose you want to ensure your Northwest Division generates at least $2 million in revenue. You then use analysis to determine how much advertising dollars and how many salesmen need to be hired.
A. Goal-seeking
B. Sensitivity
C. Solution
D. What-if
40. is the ability to go to details, at several levels; it can be done by a series of menus or by clicking on a drillable portion of the screen.
A. CSF
B. Drill down
C. KPI
D. Trend analysis
41. is the short-, medium-, and long-term trends of metrics, which is projected using forecasting methods.
A. CSF
B. Drill-down
C. KPI
D. Trend analysis
42. Status access is the latest data available on , often in real time.
A. CRM
B. CSF
C. ERP
D. KPI
43. The color in the Management Cockpit represents performance of internal processes and employees.
A. Black
B. Blue
C. Red
D. White
44. Reality mining is a type of .
A. Dashboard
B. Database
C. Data mining
D. Data visualization technology
45. Environmental Systems Research Institute is an international supplier of .
A. AI
B. DSS
C. ERP
D. GIS
46. In the lost hiker example, which of the following was NOT used to improve the ArcGIS suggestions?
A. Facebook
B. Google
C. Park ranger knowledge
D. Twitter
47. percent of GIS users employ Environmental Systems Research Institute products.
A. 20
B. 50
C. 70
D. 100
48. Sentiment analysis extracts information in source materials, which is particularly useful in .
A. objective; business databases
B. objective; social media
C. subjective; business databases
D. subjective; social media
49. Sentiment analysis algorithms use simple terms to express sentiment about a product or service, so makes it to classify online content as positive, negative, or neutral.
A. exaggeration; difficult
B. exaggeration; simple
C. sarcasm; difficult
D. sarcasm; simple
50. The entertainment industry primarily uses sentiment analysis to improve their .
A. advertising revenue
B. movie release dates
C. marketing campaigns
D. TV show times
Question Type: True/False
1. The IDC is a linear process.
2. BI encompasses applications, processes, and technology.
3. BI can support organizational transformation.
4. Sensitivity analysis studies the impact that changing outputs has on given inputs.
5. DSS support semistructured and unstructured problems.
6. Reality mining is data mining that uses GIS and GPS together.
Question Type: Fill-in-the-Blank
1. Examination of a problem occurs in the phase.
2. control is executing specific tasks efficiently and effectively.
3. Revenue, ROI, overhead, and operational costs are .
4. analysis is the study of the impact that changes in one or more parts of a decision-making model have on other parts.
5. A is a computer-based system for capturing, integrating, manipulating, and displaying data using digitized maps.
Question Type: Essay
1. Suppose you are failing one of your classes. How would you follow the IDC to address this problem?
2. How do the problem structure and the nature of decisions relate to each other? How does IS support each level?
3. List and describe the variety of BI applications for analyzing data. What is the goal/purpose of each of these applications? Suppose you are trying to figure out why a particular region isn’t doing as well as other regions; which BI application would you use to evaluate the problem and why?
4. List and describe the capabilities of dashboards. Assuming you are the CEO of your campus bookstore, draw a dashboard that you would like to see. HINT: Think about what kind of information you would want to see to make decisions as a CEO.
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