Answer:

QUESTION:

According to the article listed above, what were the most important strategic moves that propelled Netflix’s successful international expansion?

ans: Netflix has become the most used and synonymous brand in our everyday lives.Netflix has changed the way we look at media consumption,the way it changed from broadcating to streaming.

The transformation was not a single day or a overnight task rather it was the planning and strategic moves that worked.The interenational expansion was a well calculated and the expansion plans started in 2010 to increase the consumption of netflix utility.

• Netflix planning was a very ordinary move by entering into the adjacent markets which were geographically as well as close to language also.This strategy worked in America ,Canada and Europe with the best results.
• Wherever the market expansion has started the Netflix didnot forget to localize.The cultural and language adaption was their priority.
• Also netflix wanted to add quality content and new series and subtitles for better viewing and making the platform user friendly.
• Neflix is a mobile friendly utility was the experience on this device was also the best.

QUESTION:

The article mentions investments in big data and analytics as one of the elements accompanying the second phase of overseas expansion. Why was this investment important? What type of information did Netflix derive from the data collected?

ans: In the second phase of expansion,Netflix has left behind the top competitors like Disney,Amazon prime.It was not only the ability of Netflix to retain but also the users who subscribe to it for the best quality content when compared with others.

By collecting data from data and analytics ,the Netflix team has drawn conclusions from the customer behaviour and buying patterns.This information has been used by them to come out with differrent plans to launch shows on weekends which have wide openings and increase subscribers and also a viewers profile had more information than marketing.It also takes into consideration the repititive shows and a person who has viewed the show more number of times and what type of content being repeated on which days.All these data are drawn from data and analytics.

QUESTION:

According to the article, what is exponential globalization?

ans: As given in the article,Netflix has expaneded its market in 190 countries in 7 years which has created history by doing so.Neflix has carefully gone through the cycle of growth,increasing consumption from viewers and customer demand and satisfaction with the content.The cultural adaption played a very prominent role in globalising Netflix.The increasing utility without the graph dropping not in a single country,and the growth being consistent with its adaptivity is called exponential globalisation.

QUESTION:

  Not all international expansion strategies are a resounding success, however. Research an article or video that discusses an instance in which an American company’s expansion efforts in another country failed. According to the article/video you selected, what were the main reasons for this failure? Do you agree with this assessment?

ans: Many American companies which were successful in their land didnot work in other countries and failed due to many reasons.One such example of an American company which failed overseas is eBAY.The following the are the major reasons of failure of eBAY.

• Not being able to grab the attention from the people.
• Not understanding the market conditions in the local region.
• Not being able to localise the company with the customer needs,local buying habits.
• Products and strategies which didnot suit the cultural standards.
• Sometimes the support from the respective governments is also very much important.For instance ,a company like Google did not get the chinese government support.

Yes,I agree with the assessment that the tastes of the local market is the most important thing for the success of the company to develop.

QUESTION:

Explain some of the reasons why certain companies’ expansion plans have failed in the past.

ans: Consider an example of IKEA which is a very successful company in its homeland Sweden but it failed bitterly when it entered into the American market.The reasons for expansion failure is as follows:

• Not implementing the traditional form of business or the regionality not being there in the sale or in the business.
• Not being properly advertised.Any company gets its maket by properly reaching into public about what are they upto.Failure may also be because of no proper advertisements.
• Not being in the reach of people,that is the affordability of the products according to the new market.
• Adjacent market growth is important priority and then slowly approch should be to other countries.