Homework answers / question archive / Chapter 8 1)The launch of a team to prepare the newspaper to go 100 percent online is what kind of initiative?       2 Which of the following examples involve an exploration strategy?  Check all that apply

Chapter 8 1)The launch of a team to prepare the newspaper to go 100 percent online is what kind of initiative?       2 Which of the following examples involve an exploration strategy?  Check all that apply

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Chapter 8

1)The launch of a team to prepare the newspaper to go 100 percent online is what kind of initiative?

 

 

 

2 Which of the following examples involve an exploration strategy?  Check all that apply.

Mozilla (creators of Web browser Firefox and e-mail client Thunderbird) has an online store selling crowdsourced T-shirts. These shirts, designed by people who don’t work for Mozilla, advertise Mozilla products in new and creative ways.

Douglas Hart, a professor of mechanical engineering at MIT, was able to develop his concept for a 3-D hearing aid scanner at the Deshpande Center for Technological Innovation. The center serves as an idea incubator to help academics pursue creative endeavors.

Stamen Design is a design and technology studio that uses mapping and data visualization tools to present information in fresh and exciting ways. Creativity is a way of life for its designers, and the company is willing to pay what it takes to hire only the most innovative designers on the market.

 3 Suppose you are the CEO of a start-up toy manufacturer. You know that if your business is to be successful, you have to create at least 10 wildly different toys in the next three years. Which of the following toy designers should you hire? Check all that apply.

Malcolm, who loves to play. His last boss says that Malcolm was the “chief kid” in his last office.

Marie, a stable, committed worker who was with her last company for 15 years. She will do work the way you say it should be done.

Frankie, who has been in the toy business for 10 years and who knows what he’s doing, but who always likes testing a new idea.

Leslie, who is independent and self-confident. She doesn’t need people to tell her what to do.

4 The chief advantage of bottom-up approaches and internal innovation contests is that both of these techniques:

 

 

5 If the company uses the horizontal linkage model, how can the software development department expect to do its work? Check all that apply.

The software development department will not have contact with people and ideas outside the organization, such as educational think tanks and open source app developers.

Software development employees will receive customer feedback about whether the products are helpful to students.

Software development employees will have opportunities to tell the research and marketing departments if a new product idea cannot be brought to market in a timely or cost-effective manner.

6 In the large-group intervention organization development model, information is:

7 Which of the following factors would lead a person to change in this situation?  Check all that apply.

8 Okay, this time you’re really going to do it. Healthy living, here you come! According to force-field analysis, what’s the first thing you should do?

                                                                                       

9 Which of the following factors would keep a person from changing in this situation?  Check all that apply.

10 Your best friend is coming over to give you an exercise pep talk. According to force-field analysis, what’s the best topic for the talk?

 

 

 

11 The most likely cause of resistance to change in this situation is:

12 The most effective tactic for implementing change in this situation would be:

13 The most likely cause of resistance to change in this situation is:

 

14 The most effective tactic for implementing change in this situation would be:

 

15 When Coca-Cola added Honest Tea to its portfolio of companies, it was engaged in:

16 When Coca-Cola purchased first a part and then all of Honest Tea, what would have been appropriate ways to help this change be successful? Check all that apply.

To the extent that Honest Tea began using Coca-Cola’s payroll and expense reimbursement systems, train employees on these systems.

Conduct team-building exercises to help groups of employees from Coca-Cola and Honest Tea communicate effectively and address conflict.

Survey Honest Tea employees to identify sources of anxiety and conflict related to the acquisition.

Use a change agent to freeze Honest Tea’s very successful culture before Coca-Cola could have any impact.

17 One change that Seth mentions is the PlantBottle. Another is using grape juice instead of sugar to sweeten drinks. What is true about these changes?

 

18 When Honest Tea announced that it was being bought by Coca-Cola, some employees probably felt that Honest Tea had “sold out” and resisted the change. What was the best way for Seth Goldman to overcome this resistance?