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Question1)means that all customers are treated the same

Marketing

Question1)means that all customers are treated the same. This approach might sound attractive because it simplifies the marketing task, but it is usually unrealistic because customers differ.

 

 

 

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https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 2

 

   
 

A company is interested in better understanding how different groups of customers feel about its products. In order to do this, the company will need to _____.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 3

 

   
 

Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will try to find out ______.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 4

 

   
 

__________ means that each customer serves as his or her own segment. This approach sounds appealing from the customer point of view because the product would be tailored specially for each person’s idiosyncratic desires.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 5

 

   
 

As segments increase in size, it becomes _______ to satisfy them with the same product.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 6

 

   
 

In which phase of the Product Life Cycle is customer awareness getting stronger, and there may be some buzz in the marketplace?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 7

 

   
 

The __________ are a group of approximately 10-15% of the population who is so influential that the loss of one of these customers costs the firm more than the loss of later adopters.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 8

 

   
 

The stage of the Product Life Cycle where sales and profits drop and new products replace older generations is called ___________.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 9

 

   
 

What growth strategy combines new markets and new products?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 10

 

   
 

If a company wants to be innovative, which strategy are they most likely to use?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 11

 

   
 

To write a positioning statement, you should  all of the following questions EXCEPT:

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 12

 

   
 

The positioning statement can serve as an internal memorandum keeping all managers aligned as a basic guiding principle in all their collective decisions, so as to enhance the likelihood of ______ in the results of those decisions.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 13

 

   
 

Marketers and senior managers like to see graphical depictions of where their brands are, and where their competitors are in the minds of their customers.  What are these called?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 14

 

   
 

Target is most known for which of the following?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 15

 

   
 

Operational excellence refers to companies that ________.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 16

 

   
 

What is a classic marketing exercise that is used to declare that one’s own product is superior to the market leader?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 17

 

   
 

Customer involvement is ____ on a B2C specialty purchase.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 18

 

   
 

Which phase of the vehicle purchase process generates word of mouth?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 19

 

   
 

If a company wants a customer to have a higher motivation to learn more about their products, they should do what?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 20

 

   
 

A ____ item is something that is purchased without much thought before the purchase.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 21

 

   
 

Harley Davidson user groups are an example of _____.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 22

 

   
 

A brand name whose image is waning is less of a liability in which approach?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 23

 

   
 

One way marketers get customers to relate to brands is by creating a brand _______, such as Apple’s classification as “exciting” or how Gillette is action oriented.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 24

 

   
 

Which is not an example of brand extensions?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 25

 

   
 

Brand 123 has customers in many countries purchasing its bicycles, but its managers are unsure if the brand is truly a “global brand.”  What percent of a global brand’s revenue should come from other countries?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 26

 

   
 

_______ are mostly comprised of experience and credence qualities.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 27

 

   
 

_______ attributes are those that require some trial or consumption before evaluation.

 

     
 
     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 28

 

   
 

Marianne is shopping for a new Apple Watch. Which of the 4Ps is most central to her purchase?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 29

 

   
 

Which of the following are pure goods?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 30

 

   
 

A __________ is the general term used to describe both goods and services.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 31

 

   
 

Most firms advertising's goal is to enhance _____.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 32

 

   
 

What is the best way for a business to stay 5 steps ahead of the competition?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 33

 

   
 

If companies are good and if they’re lucky, the exchange continues iterating between the customer and the company, ___________ the tie between them.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 34

 

   
 

If you ask the average person, “What is marketing?” one of the things you might hear is:

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 35

 

   
 

What can be marketed?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 36

 

   
 

What are two perspectives a business can use in assessing each segment's attractiveness in terms of its potential for targeting?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 37

 

   
 

Determining which segments to target for firms depends on an interplay between ______ issues.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 38

 

   
 

Which of the following is true about our company based on this perceptual map?

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 39

 

   
 

Fiat Chrysler is developing a marketing strategy for a new hybrid car and just discovered that their biggest competitor is launching a very similar product at almost exactly the same time.  In a SWOT analysis, the competitor’s product would be a (n) _____.

 

     
       

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 40

 

   
 

A company tries to serve the segments whose needs match their _______, and in doing so hope to make very happy and loyal customers who will be very profitable.

 

     
       

 

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