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Homework answers / question archive / MAN00016M Innovation and Technology Management A penalty of five marks will be deducted for late submissions that are made within the first hour after the deadline

MAN00016M Innovation and Technology Management A penalty of five marks will be deducted for late submissions that are made within the first hour after the deadline


MAN00016M Innovation and Technology Management

A penalty of five marks will be deducted for late submissions that are made within the first hour after the deadline. Submissions that are more than one hour late but within the first 24 hours of the deadline will incur a penalty of ten marks. After the first 24 hours have passed, ten marks will be deducted for every 24 hours (or part thereof) that the submission is late for a total of 5 days. After 5 days it is treated as a non-submission and given a mark of zero. The consequences of non-submission are serious and can include de-registration from the University.


If you are unable to complete your open assessment by the submission date indicated above because of Exceptional Circumstances you can apply for an extension. If unforeseeable and exceptional circumstances do occur, you must seek support and provide evidence as soon as possible at the time of the occurrence. Applications must be made before the deadline to be considered.


Full details of the Exceptional Circumstances Policy and claim form can be found here:


If you submit your open assessment on time but feel that your performance has been affected by Exceptional Circumstances you may submit an Exceptional Circumstances Affecting Assessment claim form by 7 days from the published assessment submission deadline. If you do not submit by the deadline indicated without good reason your claim will not be considered.


Please take proper precautions to safeguard your work and remember to make backup copies of your data. The University provides all its students with storage space on the University server and you should save and back up any work in progress on this server on a regular basis. Computer failure and theft of your equipment or storage media are not considered exceptional circumstances and extensions cannot be granted for work lost for these reasons.



Word count requirements


The word count for this assignment is 2,500 words.


You must state on the front of your assignment the number of words used and this will be checked.


The main text for this assignment must be word-processed in Arial, font 12, double spacing, minimum 2cm margins all around.


You must observe the word count specified in this assignment brief. The School has a policy of accepting variations to the recommended word count of plus or minus 10%.


What does this mean for you?


Markers will mark your work up to the word count maximum plus 10% and then will stop marking; therefore all words which are in excess of the word count plus 10% will not be marked.


Where your word count is more than 10% below that specified, it is likely that this will result in a lack of analytical depth or relevant content, which will be reflected in the mark assigned.


What is in the word count?


The word count includes:


-         the main text, including in-text reference citations and quotations.


The word count does not include:


-       Appendices.


These may be used to include supporting data, which may be too detailed or complex to include as a Table. They are not a device to incorporate material, which would otherwise cause you to exceed the word limit.


-       Title page

-       Contents page

-       Abstract/executive summary

-       Tables, figures, legends

-       Reference lists

-       Acknowledgements





Assessment Question


The ITM assessment consists of an individual piece (100%). The assessment debrief has been designed to achieve the learning outcomes of the module and to develop your subject understanding. This assignment provides a number of tasks that you will have to complete.


For a company and product of your choice, you are an innovation manager in charge of a new product innovation and development project. In order to complete this task, you should develop a report for the senior management team that outlines the innovation types, the competences and knowledge required, sources of innovation and the aspects need to be considered as the project nears the commercialisation stage (e.g. timing, target market, price point, marketing communications, sales force, distribution).


The report should comprise the aspects indicated in the structure below:


  • A full contents index (and related page numbers)
  • Executive summary (a short summary of the report; ½ page.)


The main body of the report should include:


  1. Innovation Background:
  • To the industry (context)
  • Description of, and rationale for the new product (degree of innovativeness/ newness, radical/ incremental)..
  • Product market
  • Product/customer value proposition


The answer should also utilise relevant theories and concepts discussed in the module


  1. Sources of Innovation:
    • Types of knowledge and competences required
    • Difference sources of innovation and type knowledge required, along with a mix of tools (e.g. open sourcing, innovation networks, and social media).
    • Learning from innovation process – success and failure.


The answer should also utilise relevant theories and concepts discussed in the module.


  1. Commercialisation:
    • Launch planning process
    • Schedule, timing and implementation
    • Proposed sales channel strategy (direct, distributor, field or inside sales model)
    • Sales revenue figures, pipeline and lead generation plan



This part of the answer should also utilise relevant theories and concepts discussed in the module.


  1. Conclusion
    • Focus on the successes and failures of the innovation in question
    • What improvement can be made or have been made
    • The comparisons of the success with other comparable products



Please submit your work as follows:


  1. The presentation: should be in a business report style format: i.e. a full contents index (and related page numbers), clear headings in the body of the work that covers the key areas and include strategic recommendations outlined above and a brief conclusion.


  1. Bibliography: Include at the end of the report a bibliography (Harvard referencing) and attach any relevant information (e.g. relevant tables or diagrams) in the appendices. (These will not be included in the overall word count).


  1. You may draw upon information and rationale developed to elaborate your formative assignment where relevant.


  1. Sources & evidence: Show evidence of your secondary desk research activities including a range of key sources (e.g. journals, books; reports; respected newspapers and other online resources such as blogs etc.) to underpin the contextual information, choice of strategy and recommendations.


  1. Clearly indicate your key recommendations/proposals for the organisation to consider and implement, with a relevant choice of marketing communications and sales channels, timings and any budgetary implications. These recommendations should stem from the analysis.


  1. You should demonstrate academic knowledge and understanding in the application of marketing communications. Use theories and concepts from the taught elements and from your wider reading to analyse the current context/ approach and outline your strategic proposals.


References, tables, diagrams and appendices do not count towards the 2,500 word count










Further notes:


    1. Make an early start on your assignment and make a plan for completing the report tasks. You will note in the delivery schedule that different sessions can be useful in completing different tasks.


    1. Backup your typed work on several drives on regular bases. An extension is unlikely to be granted to anyone claiming to have lost their work through disk failure, printer failure, etc.


    1. Use relevant references throughout the assignment and provide a list of these at the end of the assignment, using Harvard referencing style.


    1. Please append all extra materials, and refer to them clearly in the assignment body, e.g. – “please refer to Table 1 in Appendix 1”.


    1. Keep an electronic copy of your assignment should your tutor request it. Also should your disk get misplaced, etc.

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