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Homework answers / question archive / 1)Internet technology is the key enabling technology for the digital integration of the modern company
1)Internet technology is the key enabling technology for the digital integration of the modern company.
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A complete change of mindset is required for firms to implement electronic commerce and electronic business successfully.
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Transaction costs are higher in Internet business.
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One advantage of using Internet technology is that it provides the infrastructure to allow information to flow seamlessly from one part of the organization to another.
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The Internet can replace existing distribution channels or extend them.
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The Internet breaks the traditional link between the flow of the product and the flow of product-related information.
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Information asymmetry refers to the situation where the relative bargaining power of two parties in a transaction is determined by one party in the transaction possessing more information essential to the transaction than the other party.
Answer: True
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The time and money spent locating a suitable product and determining the best price for that product defines location costs.
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The use of the Web has increased information asymmetry between sellers and buyers.
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Before the Internet, businesses had to make tradeoffs between the richness and the reach of information.
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The transaction broker Internet business model sells physical products directly to consumers or to individual businesses.
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A banner ad opens automatically and does not disappear until the user clicks on it.
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A major source of revenue for online communities is providing ways for corporations to target customers.
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A portal is a graphic display on a Web page that, when clicked, takes the viewer to another Web page.
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Some companies use internal portals to give employees streamlined access to specialized information resources.
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The three major e-commerce categories are bricks-and-mortar, pure-play, and syndicators.
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A syndicator is a business that aggregates content or applications from multiple sources, packaging them for distribution, and reselling them to third-party Web sites.
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Pure-play refers to business models based solely on the Internet.
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Disintermediation provides major benefits to the distributor.
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It is unusual for companies to use Web pages to analyze customer information.
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Amazon.com uses Web personalization as a major marketing tool.
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Because personal information is often gathered without the customer’s knowledge, it is illegal to use such information to personalize a Web page.
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Customer self-service, while attractive to the customer, is expensive for the company offering it.
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Web sites cannot currently provide customers with Web page/call center interaction.
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A private exchange is a subset of a private industrial network.
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Direct goods are those that are sent directly to the company, such as office supplies and products for maintenance and repair.
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Net marketplaces serve both vertical and horizontal markets.
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Suppliers have been reluctant to participate in Internet exchanges because competitive bidding drives prices down without the normal benefits of cutting prices.
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Digital credit card payments make credit cards safer to use on the Internet.
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Accumulated balance digital payment systems allow consumers to make instant online payments to merchants and other individuals based on conventional credit card payments.
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Peer-to-peer payment systems provide electronic checks with a secure digital signature.
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Digital cash can be used for micropayments or larger purchases.
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Digital checks are more expensive than credit cards but faster than paper-based checking.
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Intranets are becoming the technology of choice for electronic business.
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A principal use of intranets is to create online repositories of information that can be updated often and quickly.
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Intranets can be used to create enterprise collaboration environments linking diverse groups and activities in the organization.
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Major uses of the intranet for the sales and marketing departments are on-line training and order tracking.
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It is more difficult to develop intranets integrating manufacturing data under a uniform interface than to develop them in other functional areas.
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Intranets and extranets can be used to electronically coordinate cross-functional processes inside and outside the organization.
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Channel conflict can create negative repercussions, especially when commission sales to area sales representatives are involved.
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