Exercise 3- Find the target marketing strategy (20 points- 5 points each) Micromarketing- Concentrated marketing Differentiated marketing- Undifferentiated marketing a

Exercise 3- Find the target marketing strategy (20 points- 5 points each) Micromarketing- Concentrated marketing Differentiated marketing- Undifferentiated marketing a. P&G offers several brands of washing powders to target several market segments with an offering suited for each. This is an example of: b. Coca Cola offers its carbonated soda drink for all the population (mass markets). This is an example of: c. Vans shoes offers its trendy comfortable shoes for a niche market of fashionable sporty teenagers. This is an example of d. Dell tailors its PCs and laptops offering to each corporation seeking to get computer equipment from them. This is an example of:

Exercise 3- Multiple choice questions (20 points-5 points each) 1. Which of the following is NOT one of the 4 P's of the marketing mix? a. Place b. Product c. Profit d. Promotion 2. --------- is the place that occupies in consumer's minds relative to competing products is called: a. Product position b. Market segment c. Culture d. Marketing strategy 3. Which of the below falls under demographic segmentation? a. Age b. Gender c. Income d. All of the above 4. An advantage over competitors gained by offering greater customer value either by having lower C prices or by providing more benefits is illed: ege of the Middle East, 2020 a. Competition annihilation b. Target marketing c. Positioning d. Competitive advantage