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Homework answers / question archive / 1)How are the basic business philosophies or orientations of a major consumer products firm such as General Mills or Nestlé and a small entrepreneurial start-up in a fast-growing, high-tech industry likely to differ? What are the implications of such philosophical differences for the role of marketers in the strategic planning processes of the two firms?     As the small entrepreneurial firm described in question 1 grows larger, its market matures, and its industry becomes more competitive

1)How are the basic business philosophies or orientations of a major consumer products firm such as General Mills or Nestlé and a small entrepreneurial start-up in a fast-growing, high-tech industry likely to differ? What are the implications of such philosophical differences for the role of marketers in the strategic planning processes of the two firms?     As the small entrepreneurial firm described in question 1 grows larger, its market matures, and its industry becomes more competitive

Marketing

1)How are the basic business philosophies or orientations of a major consumer products firm such as General Mills or Nestlé and a small entrepreneurial start-up in a fast-growing, high-tech industry likely to differ? What are the implications of such philosophical differences for the role of marketers in the strategic planning processes of the two firms?

 

 

  1. As the small entrepreneurial firm described in question 1 grows larger, its market matures, and its industry becomes more competitive. How should its business philosophy or orientation change? Why?

 

 

  1. What role should marketing managers play in helping to formulate business-level (SBU) strategies in a large diversified firm such as General Motors? What kinds of information are marketers best able to provide as a basis for planning? Which issues or elements of business-level strategy can such information help to resolve? 

 

 

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