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1)How are your social media relationships? stored? A

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1)How are your social media relationships? stored?

A. As key users

B. As a social media information system

C. As social capital

D. As connection data

E. As content data

 

2 Social media allows people to join? ________ based on common interests.

A. social media applications

B. social media sponsors

C.social capital

D.content data

E.Communities

 

3Because they allow customers to provide? comments, reviews, and other content that might influence? sales, ___________ have challenged traditional processes and beliefs.

A.viral hooks

B.SLATES

C.social CRMs

D.key users

E.user-generated content

 

4How can organizations easily gather the ideas and suggestions of their customers regarding product? redesigns?

A.Through social CRMs

B.By encouraging social media sponsorship

C.By using crowdsourcing

D.By having key users contact the customers directly

E.By using Enterprise 2.0

 

5The likelihood that a person or organization in a relationship will do something to benefit the organization is based on? ___________.

A.the strength of the relationship

B.the number of relationships

C.best practices

D.social capital

E.whether the organization is a? hyper-social organization

 

6Information, influence, social? credential, and personal reinforcement are considered? ________.

A.crowdsourcing

B.SLATES

C.the value of social capital

D.Enterprise 2.0

E.success metrics

 

?7Pay-per-click and freemium are two examples of? __________.

A.best practices

B.Enterprise 2.0

C.revenue models

D.social capital

E.social CRMs

 

8A company with a significant online presence would like to know how often customers make a purchase after clicking on one of their? company's online advertisements. Which of the following will provide them with this? information?

A.Conversion rates

B.User subscriptions

C.Pay-per-click

D.Affiliate commissions

E.Sale of apps

 

9In which step of developing an SMIS should you define? KPIs?

A.Identify success metrics

B.Define goals

C.Define value

D.Identify target audience

E.Make personal connections

 

10In which step of developing an SMIS would you use a competitive? analysis?

A.Define goals

B.Identify target audience

C.Define value

D.Identify success metrics

E.Make personal connections

 

11Using the SLATES? model, which component involves publishing enterprise content to users based on? alerts?

A.Search

B.Tags

C.Authoring

D.Links

E.Signals

 

12Which of the following is NOT one of the focus areas of ESN implementation best? practices?

A.Success

B.Support

C.Sponsorship

D.Strategy

E.Transmit

 

13If an organization allows? ________ on its social media? sites, it may risk posting of negative reviews or inappropriate remarks.

A.freemium

B.viral hooks

C.content data

D.user-generated content

E.ad-blocking software

 

14A social media policy is a policy which targets? ________.

A.customers.

B.vendors

C.advertisers

D.employees

E.Influencers

 

15Which of the following statements is? accurate?

A.In the? future, employers will have to stop allowing employees to bring their own devices to work.

B.There will be no more need for managers and executives in businesses because all employees will become directly empowered to interact directly with one another and accomplish company tasks without costly supervisory overhead.

C.Because of social media and other technological? advances, it will be impossible to manage employees in the future.

D.Managers may sense a loss of control in the? future, but managing employees may mean you have to harness the power of social behavior to advance your strategy.

E.By? 2025, organizations will disappear.

 

16If an organization wanted to hire someone to develop and manage innovative social media? programs, they would be hiring into a? ________ position.

A.chief financial officer? (CFO)

B.chief information officer? (CIO)

C.chief operating officer

D.chief executive officer? (CEO)

E.chief digital officer? (CDO)

 

17Which of the following is made up of data and responses to data that are contributed by users and social media sponsors?

 

18 Which of the following are companies and other organizations that choose to support a presence on one or more social media sites?

 

 

19In the hyper-social organization, market segments become __________.

 

 

20Mashups, pay-per-click, and "software as a service" characterize which of the following?

 

 

21The first step that any hyper-social organization should take is to develop and publicize a __________, which is a statement that delineates employees’ rights and responsibilities.

 

 

22Which of the following is NOT a discipline associated with social media?

 

 

23When Enterprise 2.0 workers want content pushed to them, they want to be __________, which represents one of the letters in the acronym SLATES.

 

 

24Which SEAMS dynamic process activity involves publicizing community successes?

 

 

25What does conversion rate measure?

 

 

26Which of the following most accurately describes user communities?

 

 

27Measurements overlook a(n) __________, which is someone who reads, consumes, and observes activity in social media and then broadcasts it in some other medium.

 

 

28Which of the following uses information technology to support the sharing of content among networks of users?

 

 

29In the context of CRM, hyper-social means that the __________ loses control of the customer relationship and the customers craft their own relationships.

 

 

30When managing the risks of employees, Intel's "Rules of Social Media Engagement" say to do which of the following?

 

 

31Which of the following displays ads to potential customers for free, and payment occurs only when the customer clicks the ad?

 

 

32Which of the following is defined as web-delivered services and content that are paid for by advertising?

 

 

33In the hyper-social organization, consumers become __________.

 

34Which of the following is defined as the investment in human knowledge and skills for future profit?

 

35What is social media (SM)?

 

 

36Which of the following is an individual who reads, consumes, and observes activity in one social medium and then rebroadcasts it?

 

37When is it appropriate to delete content?

 

38When disclosing information, Intel asks its employees to follow guidelines. Which of the following would be found in its “Rules of Social Media Engagement?

 

 

39Which of the following best defines a defender of belief?

 

 

40Which of the following describes the strength of a relationship?

 

 

41Which of the following are those who share a common belief and form their hive around that belief?

 

 

 

 

42As Mike explains to? Valerie, which of the following is a significant risk of using social? media?

A.decrease in social capital

B.loss of privacy

C.loss of effectiveness

D.decrease in content

E.loss of connections

 

43According to the information presented in this? video, organizations have options for responding to problematic? user-generated social media content that include all of the follow EXCEPT? _____.

A.deleting it

B.taking no action

C.responding to it

D.leaving it

E.changing it

 

44In this video? dramatization, Valerie describes organizational guidelines for all of the following social media behaviors EXCEPT? _____.

A.identify

B.protect

C.respect

D.refrain

E.Abstain

 

45According to the information presented by one of the characters in this? video, which of the following describes the refrain guideline of social media? behavior?

A.Make sure you? don't disclose anything such as nonpublic information.

B.Make sure you clarify if views are personal or if they represent a company.

C.Don't post personal information.

D.Don't say anything threatening or discriminatory.

E.Don't use company resources such as? logos, photos, company? email, and so? on, unless you have permission to use them.

 

46According to? Valerie, which of the following describes the identify guideline of social media? behavior?

A.Make sure you clarify if views are personal or if they represent a company.

B.Use a pseudonym.

C.Check a? site's privacy notice to identify its information practices.

D.Choose the highest privacy setting possible to protect your identity.

E.Limit use of superficial identity factors? (e.g., age and? gender) to maintain privacy.

 

 

 

47Being linked to a network of highly regarded contacts is a form of? ________.

A.human capital

B.viral marketing

C.social credential

D.Crowdsourcing

 

 

48The first step in developing an SMIS? (social media information? system) for an organization is to identify the target audience.

 

True

 

False

 

49The? ________ revenue model successfully emerged on PC devices where there is plenty of space for lots of ads.

A.ad pay

B.data

C.click-free

D.ad click

 

50Being linked to a network of highly regarded contacts is a form of? _________.

A.influence

B.likeability

C.information

D.personal reinforcement

E.social credential

 

51A company with a significant online presence would like to know how often customers make a purchase after clicking on one of their? company's online advertisements. Which of the following will provide them with this? information?

A.Affiliate commissions

B.Conversion rates

C.Sale of apps

D.User subscriptions

E.Pay-per-click

 

52Which of the following statements about corporate responses to social networking problems is? inaccurate?

A.If problematic content is discovered on social networking? sites, organizations must have a plan for creating the? organization's response.

B.The first task in managing social networking risk is to know the sources of potential problems.

C.Three possible organizational responses to problematic content discovered on a social networking site are to leave? it, to respond to? it, or to delete it.

D.Companies must monitor social networking sites for problematic content.

E.Companies must not only be proactively? defensive, they must also have powerful malware to launch offensive attacks against their enemies.

 

53Social networking sites present user and responder? content, while Web sites and social networking applications store and process connection data.

 

True

 

False

 

?54________ is the dynamic social media process of employing users to participate in product design or product redesign.

A.Crowdsourcing

B.Outsourcing

C.Publishing

D.Tweeting

E.Blogging

 

55Which of the following is NOT a social media application? provider?

A.Twitter

B.LinkedIn

C.Facebook

D.Oracle

E.Foursquare

 

56If a? reasoned, nondefensive response generates continued and unreasonable? user-generated content? (UGC) from the same? source, it is best to respond to or delete the problematic content.

 

True

 

False

 

57Which of the following is a risk associated with using social media in human resources to form conclusions about? employees?

A.loss of control over the employees

B.possibility of error on the site

C.loss of privacy of the employees

D.decrease in efficiency of the evaluation process

 

58A folksonomy? ________.

A.organizes tags as a taxonomy? does, but, unlike? taxonomies, it is preplanned

B.is content structure that has emerged from the processing of many user tags

C.is a database of user information compiled by a social media site

D.is a genre of music available on sites like iTunes

E.is a synonym for a taxonomy

 

59The hard part in identifying success metrics is? ________.

A.having qualified people to do it

B.measurement of the goals

C.agreeing on which social media to use

D.identifying the right ones

E.getting employee support

 

60According to? McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the? ________ component of Enterprise 2.0.

A.signals

B.authoring

C.search

D.Links

 

61The effect of social media on organizations and the workplace over the next ten years will likely result in the following? changes, EXCEPT? ________.

A.communities will engage in cooperative work outside traditional organizational boundaries.

B.organizations will lose control of their employees regarding how they use social media.

C.organizations will be supporting the work of employees to promote their strategy.

D.employees will become parts of interorganizational communities.

E.communities will join forces to form new? super-organisms.