Answer:

The progress of the project for Netflix can be measured by the following guidelines :

1 . Checking Milestones every month ( 20 new shows , subscription fees reduction , 10 shows with translations per month ) with the stipulation with at least 50% completion .

2. Cost tacking : Tracking cost per project with cost overrun limit of 20%.

3. Start / Finish Tracking : Checking if every project gets started off and then track by 50/ 50 rule ( i.e 50% score on start , 50% after completion )

Why these objectives are appropriate ?

All the objectives serve to address the unmet needs of the Netflix as described below : ( Penetration in the new markets is the opportunity )

a) entering  New markets with customized content : Most of the content on Netflix are American or western in nature which does not cut ice with Indian or Japanese culture because of language barrier / difference in culture . This will open big markets like India .

b) Lowering the entry cost for the customers in new markets is the key as they are fighting with main TV Channels . Tv channels and cable TV is very cheap as compared to Netflix potential customers .

c) Not only Netflix will develop its local  content , but international shows with translation will boost the local markets .

Competitive Advantage

Netflix can maintain competitive advantage by differentiation and providing content which ordinary TV channels can't provide or are not focussing on .

Expanding the target segment - it is not only youngsters who are Internet savvy , even Grandmothers are - it speaks of a very large market .