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Five Forces Model: Apple Use the internet to select a well-known company (examples: Ford, Nike or General Mills)

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Five Forces Model: Apple

Use the internet to select a well-known company (examples: Ford, Nike or General Mills). Using the Five Forces model write at least five sentences describing what this company needs to take into consideration under each of the five forces.

• Rivalry among existing competitors
• Threat of new entrants
• Threat of substitute products and services
• The bargaining power of buyers
• The bargaining power of suppliers