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1) Define and describe how marketing has evolved over the past 100 years 2) Differentiate satisfaction from customer loyalty

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1) Define and describe how marketing has evolved over the past 100 years

2) Differentiate satisfaction from customer loyalty. List and describe two most common pitfalls marketers fall into when trying to achieve customer satisfaction.

3) Explain the steps a business leader takes when developing a marketing strategy.

4) Define consumer market segmentation and describe the four types of segments.