1) Define and describe how marketing has evolved over the past 100 years 2) Differentiate satisfaction from customer loyalty

1) Changes in marketing refer to market evolution. Over the past 100 years, marketing has evolved. There have been interactions between sales and marketing, resulting in societal changes and the application of technology.

2) The difference between satisfaction and customer loyalty is that customer satisfaction measures the attitudes customers develop towards brands, services, and products, while customer loyalty defines the feelings and opinions customers attach and which drive them to make repeated purchases.

There are pitfalls marketers fall when attempting to achieve customers? satisfaction.

Marketers find it challenging to understand the expectations of their customers. The second most common pitfall is reaching customers. It is a challenge faced by marketers in gathering information and researching approaches to satisfy customers.

3) Steps of developing a marketing strategy

- Determination of desired marketing philosophy.

- Setting goals and objectives.

- Defining marketing strategies.

- Deriving effective tactics.

- Setting a marketing budget.

4) Customer market segmentation entails the division of the market of potential clients into segments based on their characteristics.

There are four types of segments

- Demographic. Its division of a market according to age, size, occupation, gender, and income

- Geographic. The market is divided based on predefined geographical boundaries.

- Behavioral segment. It entails differentiating customers based on their characteristics in reaching buying decisions.

- Psychographic. It is a market based on the customers? intrinsic traits.