Westerville Company reported the following results from last year’s operations:

  Sales

$

1,400,000    

  Variable expenses

680,000    

  Contribution margin

720,000    

  Fixed expenses

440,000    

  Net operating income

$

280,000    

  Average operating assets

$

875,000    

This year, the company has a $300,000 investment opportunity with the following cost and revenue characteristics:

  Sales

$

480,000

  Contribution margin ratio

80

% of sales

  Fixed expenses

$

336,000

The company’s minimum required rate of return is 15%.

Required:

1.

What is last year’s margin?

2.

What is last year’s turnover? (Round your answer to 1 decimal place.)

3.

What is last year’s return on investment (ROI)?

4.

What is the margin related to this year’s investment opportunity?

5.

What is the turnover related to this year’s investment opportunity? (Round your answer to 1 decimal place.)

6.

What is the ROI related to this year’s investment opportunity?

7.

If the company pursues the investment opportunity and otherwise performs the same as last year, what margin will it earn this year? (Round your percentage answer to 1 decimal place (i.e .1234 should be entered as 12.3))

8.

If the company pursues the investment opportunity and otherwise performs the same as last year, what turnover will it earn this year? (Round your answer to 2 decimal places.)

9.

If the company pursues the investment opportunity and otherwise performs the same as last year, what ROI will it earn this year? (Round your percentage answer to 1 decimal place (i.e .1234 should be entered as 12.3))

10-a.

If Westerville’s chief executive officer will earn a bonus only if her ROI from this year exceeds her ROI from last year, would she pursue the investment opportunity?

10-b.

Would the owners of the company want her to pursue the investment opportunity?

11.

What is last year’s residual income?

12.

What is the residual income of this year’s investment opportunity?

13.

If the company pursues the investment opportunity and otherwise performs the same as last year, what residual income will it earn this year?

14.

If Westerville’s chief executive officer will earn a bonus only if her residual income from this year exceeds her residual income from last year, would she pursue the investment opportunity?

15-a.

Assume that the contribution margin ratio of the investment opportunity was 75% instead of 80%. If Westerville’s Chief Executive Officer will earn a bonus only if her residual income from this year exceeds her residual income from last year, would she pursue the investment opportunity?

15-b.

Would the owners of the company want her to pursue the investment opportunity?