Assessment Title & Description:

1. To apply all skills, and concepts in class to develop a website for ONE of the below scenarios based on website design principles and current web standards to include: site organisation, navigation design, page layout design, text design, colour scheme, and accessibility.
2. To deploy and test your website to the web host provided.

Task:

Assessment Task

You are required to build a website for ONE of the cases below.

Scenario 1:

Company: Cypress Vitality Health and Beauty Clinic

Owner: Rachel Nolan

Cypress Vitality Clinic provides the highest standard in treatments and personal care of the client.  

Owner’s comments:

“Our aim is to make sure the client, leaves feeling calm and relaxed after having much needed YOU time, whether it’s 10 minutes or 2 hours.”

The owner Rachel Nolan received the Guinot Regional Therapist 2019 and the clinic received the Guinot Crown Salon for 2017 and also 2019.   The clinic only uses the best products that have been researched and tested thoroughly, to make sure the client receives the very best.

Staff:

1. Rachel Nolan: Guinot Therapist, facials, Regenerating Anti-Ageing, facial massage.
2. Anna Afzal: Specialist therapist in brows and lashes LashPerfect and Phibrows microblading and all other eycare treatments
3. Jane Esmonde: Nails Shellac or Vinylux polish
4. Miriam Tully: Waxing and body wraps.

Other treatments provided are Swedish and Hot Stone massage, Aromatherapy and tanning.

Scenario 2:

Company: ghCakes

Owner: George Hickey

A new designer cake shop in Dublin that wants to take their business online. The focus of the business is bespoke customized cakes for Wedding, Birthdays, Anniversaries and other special occasions. 

Owner's comments:

“At ghCakes we want to make people feel like they want to eat the cakes and show the customer options, ingredient and price listings - any type of celebration that can be enhanced by cake!  It’s not just a cake it’s a work of Art”

• We cater for people with special dietary requirements e.g. Coeliac, Diabetes and Low Fat”
• All ingredients are top quality, most are organic.
• We provide wedding packages exclusively designed to themes or any of your requirements.

Cake consultations and a tasting experience can be booked.

Staff:

1. George Hickey: owner.
2. John Brown: specialising in gluten-free, diabetic and vegan cakes.
3. Darina Lydon: specialist in novelty, bespoke cakes for all celebrations.
4. Bernie Martyn: Pastry chef and confectioner.

Scenario 3:

Company: Xadventures

Owner: Tyson Sweeney

Provides a wide range of inspiring Adventures holidays and experiences including Extreme Sports.  The company has vast experience working in the adventure industry; we only present you with the very best.  

Owner’s Comments:

“Our overall goal is to increase participation in the world of extreme sports and adventures.  Solve the headache of wondering where to go and what to do.”

 “Test you talent and nerve to the max!  Activities for all ages and lifestyles including group activities, corporate events, hen and stag groups.” 

Staff:

1. Tyson Sweeney: extreme sports
2. Mary Caulfield: adventure tours
3. Jane Esmonde: Corporate and group Events
4. Declan Tully: high octane for the bravest!

Scenario 4

Company Name: BikeWorld

Owner: Walter Wallace

BikeWorld provides top brand bikes for all ages, lifestyles as well as bike accessories.  BikeWorld also provides bike servicing and repairs and advice on all bike related issues. 

Owner's comments

“Managed and staffed by avid cyclists and motor bikes fanatics.  We’re passionate about bikes.   We want to take the business online to provide information to our customers about bikes we sell, prices and customer Service, payment-plan, bike service and repairs events and clubs, contact, order form”

Staff:

1. Ann Tobin: Cycle: Bikes
2. Walter Wallace: Motor bikes
3. Rory Lane: eBikes
4. Doreen Mackin: Kids bikes

MIMLOs being assessed:

2,3,4,5

Individual/Group:

Individual

Assessment Weighting:

60%

Issue Date:

17/11/2020

Submission Date:

(All assignments must be submitted through Moodle)

17/12/2020

Feedback Date:

01/01/2021

Navigation and site structure 20%
MIMLO 2

Little or no navigation system. User typically feels lost.

Some navigation demonstrated but inconsistent and some links not working. User sometimes feels lost.

 Consistent navigation throughout. Some link labels/images unclear and not working.

 Consistent and unambiguous. Clear signposting and easy to follow.

Excellent consistent, clear, labelled with all methods included and demonstrating mastery of navigation techniques. 

Content: Page Layout and content organisation, colour and typography 20%
MIMLO 2

Content sparse.  Poor foreground-background colour contrast detracting from the visibility and readability of the site content font inappropriate.

Content relevant but not all areas requested by the client demonstrated. Colour scheme is partly consistent across most of the site and does not detract from the visibility and readability of the site content. Some evidence of appropriate fonts

Content is organised into related areas, easy to locate some important elements. Colour scheme is attractive and adheres to colour wheel principles for the most part. Typography principles applied but inconsistent.

Content is organised white space and elements are organised logically. Good colour adds to the theme and purpose of the site and. Consistent use of fonts.

All element, graphics and media organised.   All pages are responsive.   Adheres to all colour wheel and typography principles.

Visual content, including images, graphics, multimedia 20%
MIMLO 3

 Graphics and/or multimedia are randomly chosen, are of poor quality and detract the reader.

Adequate - demonstration of appropriate use of graphics and/or multimedia. 

Good - In some parts of the site graphics are related to the theme of the site and enhance and add to its purpose however some graphics are fuzzy/unclear or stretched.

V Good - Graphics are of good quality and consistently relate to the theme of the site.

Excellent - graphics and multimedia are relevant, and of superb quality and enhance and engage reader in content.

Report

Project. plan completed. Site published to web host. Web site adheres to best practice for SEO.

  20%
MIMLO 5

Serious deficiencies in all areas.  No formatting or referencing.

Inadequate- No ftp minimal adherence to best practice for SEO.

FTP completed for some pages but not all.   Some evidence of adherence to best practice for SEO but not consistent on all pages.

Scant understanding demonstrated referencing not done. Poor formatting

FTP completed for the majority of pages but not all.   Some evidence of adherence to best practice for SEO but not consistent on all pages.

Clear consistent structure and formatting, referencing somewhat inconsistent but attempted in all parts.

FTP completed for all   pages.   Adherence to best practice for SEO completed throughout with minor omissions.

 FTP completed for all   pages.   Adherence to best practice for SEO completed throughout with no omissions.

Excellent formatting and referencing.

Comprehensive.

TOTAL

Comments: