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Homework answers / question archive / 1
1.)From the experiential decision-making perspective, the most important and influential moment in the car buying process is that of:
haggling with the sale representative over the vehicle price.
meeting the sales representative to gather information about model features.
test driving the vehicle
responding subconsciously to the atmospherics of the dealership showroom.
2.)When sales representative Vinnie Koc states that 75 percent of customers at Scholfield Honda want to argue over the price of an automobile, he is identifying:
the role of price and quality in the search process.
search regret.
need recognition.
post-choice evaluation.
3.)According to owner Roger Scholfield, some shoppers choose to buy from Scholfield Honda because of environment factors such as friendly sales representatives, clean service facilities, and attentive staff. This decision-making behavior is characteristic of:
the rational decision-making perspective.
the experiential decision-making perspective
the behavioral influence decision-making perspective.
the irrational decision-making perspective.
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