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Chapter 5 Case Study Case 5


Chapter 5 Case Study

Case 5.1 Ideeli Gives Members (and Suppliers) Daily Deals

  1. Do you agree with Paul Hurley that future retailers will adopt Ideeli’s flash-sale model? Why or why not?
  2. What effects, if any, do you think the Groupon purchase will have on Ideeli?

Case 5.2 GoPro Your Next Big Wave or Snowboard Run

  1. If you were in Woodman’s shoes, what creative ways could you think of to promote and gain traction for your new gadget?
  2. Discuss your thoughts on Google Glass and the wearable computer that can record everything. What are the pros and cons of this type of recording ability? What would be additional uses for the GoPro camaera?


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