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can you please guide me in writing a report of case study on United Airlines: Frequent Flyer Program

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can you please guide me in writing a report of case study on United

Airlines: Frequent Flyer Program. Explain its demand analysis, critical analysis and financial analysis in detail. also, can you please give a detailed explanation of the following questions with proper justification:

-Analyze the overall profitability of the U.S. airline industry. 
-Who wins and who loses because of the new revenue-based FFPs? How will this affect the behaviour of United's customers? 
-How do you evaluate United's adoption of a revenue-based FFP? What are the pros and cons? 
-What would you recommend to American Airlines for its future FFP?  you can find the case study on ivey cases