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Consumer Analysis Project The goal is to apply concepts learnt to a specific marketing situation

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Consumer Analysis Project The goal is to apply concepts learnt to a specific marketing situation. Project are be done individually. The objective is to solve a managerial problem through gaining insights into consumer behavior A project proposal should be submitted by week 7, in which the topic to be covered and the research method what will be utilized should be described. The analysis report (due week 11) should include: • Management problem/ consumer behavior issue • Background research of this problem or issue (from research based on published sources) • Research questions that will help you solve the management problem. • Research method: (in-depth interviews, focus group.content analysis, observation, metaphor elicitation, surveys, experiments or a combination of them) • Analysis of the results • Managerial recommendation Some examples of topics you might consider are given below. - Defining and eliciting customer satisfaction for a product you are marketing - Consumer interest in a product/service -Sustainable consumption behavior -Anti-consumption -Online consumer behavior