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Marketing

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1.      What is the role of Australian Consumer Law in relation to marketing?

 

 

1.      When developing marketing strategies, you need to be aware of your business' capabilities and resources. What do you need to consider for each of the following aspects?

 

Communication capabilities

 

 

E-business capacity

 

 

Equipment capacity

 

 

Financial resources

 

 

Hours of operation

 

 

Human resources

 

 

Staff skill levels

 

3.      What is the purpose of Copyright? How is copyright managed?

 

4.     Give 2 examples of reports you may generate to help analyse the effectiveness of marketing campaigns.

 

5.    List 5 pieces of information you will need to perform a competitor analysis. Where could this information be sourced?

 

6.    What needs to happen once promotional activities have been reviewed for their success or failure?

 

7.     Name 3 factors that can affect the economic environment, and affect people's spending habits.