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Homework answers / question archive / Explain the strengths and weaknesses of Multi-domestic strategy, Global strategy, and Transnational strategy for Microsoft to improve its global business
Explain the strengths and weaknesses of Multi-domestic strategy, Global strategy, and Transnational strategy for Microsoft to improve its global business.
Based on your answer, which strategy would you recommend being the most suitable for Microsoft?
Advantages of Multi-domestic strategy:
Disadvantages of Multi-domestic strategy:
Advantages of Global strategy:
Disadvantages of Global strategy:
Advantages of Transnational strategy:
Disadvantages of Transnational strategy:
Microsoft being a global brand, it has to address to different markets along with the international market. It operates in different countries and o understand the market pattern of different country, Microsoft may adopt Multi-domestic strategy. This will help the company to understand the needs and preferences of the different markets and provide products according to the buying pattern of the consumers and needs of different business organizations at different locations.