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Homework answers / question archive / QUESTION 1) Netflix has been disruptive to more than one market

QUESTION 1) Netflix has been disruptive to more than one market

Marketing

QUESTION 1) Netflix has been disruptive to more than one market. Select the market in which you think it has been least disruptive. Do outside research and justify your choice.

a. Video Rental business

b. Home internet service

c. Broadcast and cable TV service

d. Original video series production

QUESTION 2)Compared to Netflix, Blockbuster had very little data on their customers, or understanding of their preferences or behaviors. Which Netflix advantage had the most impact on Blockbuster's business model becoming disrupted? Why?

a. Netflix knew if the movie a customer rented was their first choice

b. Netflix's recommendation engine based on rental history, likes, and dislikes Netflix's subscription model of never a late fee

QUESTION 3. With the rise of the Video on Demand market, which threat is likely to have the least impact on Netflix's streaming service business? Why?

a. Threat of a competitor entering the market, which may also use the same Cloud-based services that Netflix uses.

b. Disintermediation of Netflix by the studios

c. Loss of Net Neutrality protection regarding delivery of streaming content

d. Unable to use the First Sale doctrine for physical DVDs, when streaming video

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