Important factors a board may consider when deciding to choose a CEO from inside the corporation verses outside may include:

• If continuity is important, they would choose from inside.
• If product/service expertise of what the company provides is important, they would choose from inside.
• If they want someone with a proven track record of success, they may choose from outside.
• If they feel a strategy or major organizational change is necessary, they would choose form outside.
• If they want less turn over, the internal candidate may feel a sense of belonging and will stay longer.