Example of data can be:

1. Cost: Cost of a business is a vital factor while making a decision regarding profitability. Variable as well as fixed are the two sorts of cost which help to improve the revenue generation strategy of the business.

2. Customer: The flow of customers is the essence of the business it helps to decide how much revenue can be estimated from the customers flow.

3. Advertisement data: It is essential to go through the advertisement data, which will help to understand the success and revenue generation from the advertisement strategy.