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Homework answers / question archive / _____ involves acquiring products made abroad and selling them domestically
_____ involves acquiring products made abroad and selling them domestically. A) Exporting B) Importing C) Licensing D) Franchising E) Focusing
The answer is B) Importing.
Importing involves acquiring products made abroad and selling them domestically. The advantage of import strategy to the firm is it procure quality product at very competitive prices and increase its product portfolio in the domestic market. In other options, the firm earns revenue by allowing other firms to use their intellectual property rights for royalty and fees.