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You run a nail salon

Finance

You run a nail salon. Fixed monthly cost is $5,836.00 for rent and utilities, $6,043.00 is spent in salaries and $1,673.00 in insurance. Also every customer requires approximately $3.00 in supplies. You charge $121.00 on average for each service.

You are considering moving the salon to an upscale neighborhood where the rent and utilities will increase to $11,660.00, salaries to $6,614.00 and insurance to $2,332.00 per month. Cost of supplies will increase to $7.00 per service. However you can now charge $147.00 per service. At what point will you be indifferent between your current location and the new loaction?

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Point of indifference is the point of sale at which the profit under both the alternatives will be same.

Let X be the point of indifference

Now, Profit at old place is

X* (121 - 3) - 5836 - 6043 - 1673

Now profit at new locality will be

X * (147 -7) - 11,660 - 6614 - 2332

Now , we will equate both the equations and get X

X*118 - 13552 = X*140 - 20,606

22X = 7,054

X = 320.63

Hence at 321(Approximate) services for month cost under both the alternatives will be same.

Note - Amount of supplies is variable cost and other expenses like rent , salaries insurance is fixed cost.

This can be better tabulated as below at 320 units profit under both the alternatives is approximately equal.

Old Place         New Place        
Units Service cost Variable Cost Fixed Cost Profit Units Service cost Variable Cost Fixed Cost Profit
250 121 3 13552 15948 250 147 7 20606 14394
260 121 3 13552 17128 260 147 7 20606 15794
270 121 3 13552 18308 270 147 7 20606 17194
280 121 3 13552 19488 280 147 7 20606 18594
290 121 3 13552 20668 290 147 7 20606 19994
300 121 3 13552 21848 300 147 7 20606 21394
310 121 3 13552 23028 310 147 7 20606 22794
320 121 3 13552 24208 320 147 7 20606 24194
330 121 3 13552 25388 330 147 7 20606 25594
340 121 3 13552 26568 340 147 7 20606 26994
350 121 3 13552 27748 350 147 7 20606 28394
360 121 3 13552 28928 360 147 7 20606 29794
370 121 3 13552 30108 370 147 7 20606 31194
380 121 3 13552 31288 380 147 7 20606 32594
390 121 3 13552 32468 390 147 7 20606 33994
400 121 3 13552 33648 400 147 7 20606 35394
410 121 3 13552 34828 410 147 7 20606 36794