Accounting, financial statements, and cash flows use present value for measurements. A company's assets are called capital fixed assets and are forthright to the amount. They are based on the values recorded in the books and the replacement costs. However, financial statements do not have numbers that notify the investors of the worth of a company's brand or intellectual property.

Liabilities gets measured with respect to value changes because of changes in rates of interest. Moreover, liabilities value is almost impossible to change because of its credit spread and liquidity effects.

Revenue gets determined by the value of the exchange of a product from a business. In cash discounts, revenue gets recorded in gross price, and the discount reflects as expenses.