Since differentiation refers to how a company offers better benefits than their other competitors, a company will be able to gain competitive advantage if it does the following: If the product or service offered is of high quality and unique. This would help their product or service stand out amid other competitors. Deliver their products and services fast. Time is one of the most important thing for a person, and helping their customers maximize their time can be a great way to go for that customer. Be able to reach customers better. Charge a premium price. By offering these things to the market, the customers will surely recognize the products or services of that company over their competitors. This will create more competitive advantage over them.