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Homework answers / question archive / Imagine yourself as part of a stra tegy develop ment team for the Coca Cola Co

Imagine yourself as part of a stra tegy develop ment team for the Coca Cola Co

Economics

Imagine yourself as part of a stra tegy develop ment team for the Coca Cola Co. You have gathered infor mation indicating that the worldwide demand for carbo nated soft drinks has been dec lining. More and more consu mers are moving toward the purchase of specialty beve rages and energy drinks such as Red BuII and flavo red water. According to Beve rage Dig est, sales of non-soda drinks in the United States are rising about 16 percent per year, wher eas the soda market is slipping about 4 percent. Coca Cola has divers ified into a variety of bottled and can ned drinks as well as water. Yet top management is concerned about Coca Cola becoming a less dom inant force in the beverage world.

recommend a business strategy that will help invig orate the company. Your final strategy sta tement should be precise yet pow erful enough to add billions of dol lars in ann ual pr ofit to the Coca Cola Co.

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Coca Cola needs to redefine its business strategy. The strategy statement should be focusing on on value creation in the society. It may be that people losing trust upon the coca cola products. Therefore, it is required to redefine brand values. People world wide are now becoming health conscious and pattern of diseases are also changing. Therefore, in order to increase profits, revenue enhancement is a way and that is possible if the company is able to increase its product value so that customers can understant that Coca Cola has a positive contribution in the economy. It may be through various CSR policies or incentive programms for employees, or bringing flexibility in work culture. Another way of increasing business value is to shift the product line towards a innovative beverage that would be hygenic and more acceptable for current generation as well as aged population.

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