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Imagine yourself as part of a stra tegy develop ment team for the Coca Cola Co

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Imagine yourself as part of a stra tegy develop ment team for the Coca Cola Co. You have gathered infor mation indicating that the worldwide demand for carbo nated soft drinks has been dec lining. More and more consu mers are moving toward the purchase of specialty beve rages and energy drinks such as Red BuII and flavo red water. According to Beve rage Dig est, sales of non-soda drinks in the United States are rising about 16 percent per year, wher eas the soda market is slipping about 4 percent. Coca Cola has divers ified into a variety of bottled and can ned drinks as well as water. Yet top management is concerned about Coca Cola becoming a less dom inant force in the beverage world.

recommend a business strategy that will help invig orate the company. Your final strategy sta tement should be precise yet pow erful enough to add billions of dol lars in ann ual pr ofit to the Coca Cola Co.