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Werner & Sons is a manufacturer of three-ring binders operating in a perfectly competitive industry

Economics

Werner & Sons is a manufacturer of three-ring binders operating in a perfectly competitive industry.

The table below shows the firm's cost schedule. Complete the table by filling in the blank cells.

Quantity (cases) Variable Cost Total Cost Marginal Cost Average Variable Cost Average Total Cost
0 $0 $76      
1 $30 $106      
2 $50        
3   $134      
4   $140      
5   $160      
6 $114        
7 $150        
8 $190        
9   $316      

 

Werner is selling in a perfectly competitive market at a price of $40. What is the profit-maximizing or loss-minimizing output

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Quantity (cases) Variable Cost Total Cost Marginal Cost Average Variable Cost Average Total Cost
0 $0 $76      
1 $30 $106 $30 $30 $106
2 $50 $126 $20 $25 $63
3 $58 $134 $8 $19.33 $44.67
4 $64 $140 $6 $16 $35
5 $84 $160 $20 $16.80 $32
6 $114 $190 $30 $19 $31.67
7 $150 $226 $36 $21.43 $32.29
8 $190 $266 $40 $$23.75 $33.25
9 $240 $316 $50 $26.67 $35.11

 

How did we arrive on the missing costs to fill-in the table?

Variable Costs = Total Costs - Fixed Costs. The fixed cost here is $76.

Marginal Costs = Total Costs when producing 2 units - Total costs when producing 1 unit.

Average Variable Costs = Variable Costs / Total Units.

Average Total Costs = Total Costs / Total Units.

a. Setting P = MC and by looking at the table, the profit-maximizing output is 8 units.

b. Profit/loss = (P-ATC)*Q = (40-33.25)*8 = 6.75*8 = $54.