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1)Recall the UN definition of “transnational corporation”

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1)Recall the UN definition of “transnational corporation”. Describe the composition of a typical multinational (transnational) corporation. Why can the MNC not be treated as a “company”? What is the usual legal form of a parent company and its subsidiaries in many countries? What is the difference in reports of the parent company and the MNC?

2)What are competitive advantages multinational corporations have compared to domestic firms?

3)Two possible logics of strategic analysis on the business-level are positioning and the resource-based view. Formulate the main points of difference between them.

4)A large multinational manufacturer of fast-moving consumer goods (e.g. food, beverages, body care products and household products) has pursued a strategy focusing on local responsiveness (= multi-domestic strategy). Now, the company is thinking of switching to a strategy that focuses on global integration (= global strategy). Briefly discuss 5 changes in the way the company operates that would result from this shift in strategy. a. What might be the biggest disadvantage of such this change in strategy for this company?