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Homework answers / question archive / How does an organization use target market information to attract and retain their consumers, encouraging them to purchase the product?
How does an organization use target market information to attract and retain their consumers, encouraging them to purchase the product?
The target market defines a group most likely to buy the company's product or service. A company can develop a marketing mix to appeal to the desires of this group as a whole, such as determining an appropriate price or how to promote the product. The 4 Ps of the marketing mix address how the target market is communicated with.
