Homework answers / question archive / - 1 - SUNWAY UNIVERSITY BUSINESS SCHOOL BSc (Hons) MARKETING ACADEMIC SESSION: MARCH 20 18 MKT 2144 MARKETING CHANNELS COURSEWORK GUIDE INSTRUCTIONS TO CANDIDATES 1

- 1 - SUNWAY UNIVERSITY BUSINESS SCHOOL BSc (Hons) MARKETING ACADEMIC SESSION: MARCH 20 18 MKT 2144 MARKETING CHANNELS COURSEWORK GUIDE INSTRUCTIONS TO CANDIDATES 1

Marketing

Share With

- 1 - SUNWAY UNIVERSITY BUSINESS SCHOOL BSc (Hons) MARKETING ACADEMIC SESSION: MARCH 20 18 MKT 2144 MARKETING CHANNELS COURSEWORK GUIDE INSTRUCTIONS TO CANDIDATES 1. There are TEN (10 ) pages in this Assignment brief including the cover page. 2. Cours ework consist of an Individual Assignment and a Group Assignment (Report and Presentation ). 3. Th ese assignment s will contribute 50% to your final grade. IMPORTANT Assignments must be submitted on their due dates. If an assignment is submitted after its due date, the following penalty will be imposed: ? One to two days late : 20% deducted from the total marks awarded. ? Three to five days late : 40% deducted from the total marks awarded. ? Mo re than five days late : Assignment will not be marked. Example. A student scores 60 marks for an assignment that has a total mark of 100. If the assignment is submitted one day late, the marks awarded will be 48 marks (80% x 60). MKT214 4 Assignments March 20 18 - 2 - ASSIGNMENT 1: GROUP ASSIGNMENT Instructions to students: Group Assignment (presentation (10%) and report (20%) ) Total = 30% Students will be allocated a group of 3 or 4 people which ideally will provide a good gender and ethnic mix. This is particularly important in supply chain management where both Customers and Suppliers are likely to be of significantly different backgrounds. The Group will be aske d to examine and analyze the routes to market of a Malaysian product (e.g. a cup of coffee, using, for example, Starbucks, Costa Coffee, and a Kopitiam etc.) T he origins of the raw materials utilized and th e processes undergone should also be detailed . The transportation of these product componen ts should be identified the distribution strategy describing the process to followed by final arrival at the retail level. The assignment should be delivered b y way of a written report (c. 2,5 00 words) and a PowerP oint pres entation. Marks will be allocated to a group and moderated by group member peer review to ensure equal student contributions. Creative methods of demonstrating the manufacturing process and distribution strategy are encouraged. 1. The assignment must be printed in Times New Roman 12, wi th 1.5 spacing. Students should state clearly on the front cover page their names, student ID, the subject code and title, and the deadline for the assignment. 2. Each group is to submit one hardcopy, printe d on d ouble sided and comb -bound in the class. 3. Turnitin submission is required – but only the single page with the Percentage Similarity index . Turnitin ID: MKT2144 4. The Presentation may be given using Microsoft PowerPoint or any similar software. 5. Presenta tion slides should be printed 6 Up (i.e. 6 Slides per page), with a coversheet, which include s student ID, full name, and the topic. If possible, the first slide should include an annotated group photo. 6. On the day of presentation, the group should bring a printout of their slides and the marking rubric. P lease complete Student ’s details etc. on the group assignment & presentation evaluation form. 7. Presentations are expected to last approximately 15 -20 minutes , including Q & A. Rationale This assignment is designed to assess your ability to: ? Analyse distribution/channel related factors that affect an organisation ’s success in the market. ? Describe and examine external influences such as social, cultural and environmental related issues and their im pact on the economy and society . ? Identify the relationships between different elements of the marketing mix. DEADLINE: Week 7 – Tutorial MKT214 4 Assignments March 20 18 - 3 - Tips for Presentation: There are several things that students might wish to consider in preparing a good, effective presentation. 1. Plan Determine primary purpose ? What is your main point? (Can you put it into one sentence?) ? What do you want your listeners to do or think? (Are you trying to inform / convince / guide / entertain them?) Select effective supporting information ? What kind of information will best support your presentation? ? What kind of information will appeal to your listeners? 2. Prepare Prepare an outline In general, follow a 3 part structure: ? Introduction - tell them wh at you’re going to tell them. ? Body - tell them! ? Conclusion - tell them what you have told them! Select appropriate visual aids ? Visuals must convey your point clearly and simply. ? DO NOT JUST READ FROM THE SLIDES. 3. Practice ? Make sure that everyone under stands their time limits MKT214 4 Assignments March 20 18 - 4 - Sunway University Business School (SUBS) Department of Marketing Course Title and Code: MKT 214 4 Marketing Channels Semester: March 201 8 GROUP ASSIGNMEN T & PRESENTATION EVALUATION Students’ Details 1. Name and ID No. : ________________________________ 2. Name and ID No. : ________________________________ 3. Name and ID No. : ________________________________ 4. Name and ID No. : ________________________________ 5. Name and ID No. : _ _______________________________ MKT214 4 Assignments March 20 18 - 5 - MKT214 4 Group Assignment Assessment Rubric (Report -20%) (Please print this and the above page and submit it with your assignment) Group Name Disappointing Dubious Fair Good Excellent First - rate Criteri a % (0-19) (20 -39) (40 -49) (50 -59) (60 -69) (+70) Description of the Marketing problem : Comprehensive discussion. Well -explained. Critical thinking shown. Wider reading evident. 30 Understanding of the logistical complexities : Good and critical analysis of the supply chain and its importance to the delivery of Customer Value . Good analysis of external factor. Critical discussion of marketing strategies or tactics. Relevant details provided. Well - explained. Critical thinking shown. Wider reading evident. 30 Discussion of other potential routes to market: Good analysis of the Supply chain and its weaknesses . Good analysis of external factor s. Critical discussion of marketing strategies or tactics. Relevant details provided. Well -explained. Critical thinking shown. Wider reading evident. 30 Language Use & Formatting : A good document uses stylistically sophisticated language that is precise and engaging, with notable sense of voice, awareness of audience and purpose, and varied sentence structure. Negative factors include incorrect, inconsistent and/or inappropriate use of formatting, words, grammar, sentences and structure. 5 Reading & Referencing: Demonstrates knowledge of relevant literature through correct citation of quality academic and other works in preparing the report. A good report gives strong evidence of independent reading beyond core texts and materials to formulate an effective, insig htful and creative marketing plan grounded by reality. 5 Overall Mark: Other Comments: 100 - 6 - MKT 214 4 Presentation Rubric (10%) Group Name : _________________________ STUDENT 1 Name: STUDENT 2 Name: ___________________ STUDENT 3 Name: _______________________ STUDENT 4 Name: ___________________ Individual Component (40 points) % Disappointing Dubious Fair Good Excellent First - rate (0-19) (20 -39) (40 -49) (50 -59) (60 -70) (+70) Oratory skill: A measure of the speaker's skill in delivering an effective presentation. Good speakers will have prepared a clear and logical speech structure, accompanied by good body language, enthusiasm and ability to capture and maintain audience atten tion. S/he will be eloquent, compelling, and persuasive. 60 Student 1 Student 2 Student 3 Student 4 Engagement and Team Work: How well does the student work in the team to support the argument. An engaged team player is attentive, helps strengthen and/or defend the team's argument with solid contributions, but does not dominate the team's speaking time. 40 Student 1 Student 2 Student 3 Student 4 Group component (60 points) Disappointing Dubious Fair Good Excellent First - rate % (0-19) (20 -39) (39 -49) (50 -59) (60 -69) (+70) Knowledge: Whether the team's presentation demonstrate a thorough understanding of content. Good scores are for presentations that contain superior arguments backed by relevant, insightful theories that go beyond the prescribed reading materials. 30 Critical Thinking: A measure of how well the team could harness the given problems and finesse them into insightful and creative solutions. Good scores are for presentations whose arguments uses critical and creative thinking processes with a high degree of effectiveness. 30 Flow & Persuasiveness: Whether or not the planning and organization of presentation is thorough, polished and structured. Sequence of information is well -organized for all parts with smooth transitions, leading to a compelling and persuasive argument. 25 Aesthetics : A measure of the team's and the presentation's appearance and appeal. Effective use of media to create a dynamic and compelling presentation that takes communication and persuasion to a very high level. 15 - 7 - MKT2 144 Marketing Chanel Group Peer Evaluation Group Peer Evaluation Group Assignment Contribution: Tutorial Day: Tutorial Time: Tutor’s Name: Company: Offering: Student’s Detail *Contribution Signature No Student ID & IC/Passport Last Name First Name 1 2 3 4 5 1. 1 2 3 4 5 2. 1 2 3 4 5 3. 1 2 3 4 5 4. 1 2 3 4 5 5. 1 2 3 4 5 * Please include every member’s detail and appraise every individual overall contribution accordingly by using following scale: Very Poor Poor Average Good Very Good 1 2 3 4 5 Comments (If any): MKT214 4 Assignments March 20 18 - 8 - Note: Please attach this form together with your assignment. A peer evaluation form is to be completed by each group. The member of the group will jointly come to an agreement on the contribution made by each member. The purpose of this activity is to ensure that all group members contribute their individual share of the work - load. Do also note that, while the chief examiner will take note on th e feedback on this form, the lecturer reserves the rights to determine the final grades. IMPORTANT The following penalty will be imposed based on the agreed contribution score: ? Contribution Score 5: No marks deduction will be made. ? Contribution Score 4: 5% will be deducted from the total marks awarded. ? Contribution Score 3: 10% will be deducted from the total marks awarded. ? Contribution Score 2: 15% will be deducted from the total marks awarded. ? Contribution Score 1: 20% will be deducted from the total marks awarded. Example: ? If the group assignment scores 60 marks out of 100 marks and the contribution score for a group member is 3, then the marks awarded to the member will be 54 marks (90% x 60 marks). Total deduction is 6 marks. ? If the group assignment scores 60 marks out of 100 marks and the contribution score for a group member is 1, then the marks awarded to the member will be 48 marks (80% x 60 marks). Total deduction is 12 marks. ? If the group assignment scores 100 marks out o f 100 marks and the contribution score for a group member is 3, then the marks awarded to the member will be 90 marks (90% x 100 marks). Total deduction is 10 marks. ? If the group assignment scores 100 marks out of 100 marks and the contribution score for a group member is 1, then the marks awarded to the member will be 80 marks (80% x 100 marks). Total deduction is 20 marks. MKT214 4 Assignments March 20 18 - 9 - ASSIGNMENT 2: INDIVIDUAL Individual Assignment (20% ) In today’s competitive business environment, an understanding of Supply Chains and Logistics is imperative as it is a key to improving both the profitability and the competiti ve advantage of organizations. Critically d iscuss with particular reference to Ma laysia. Suggested word count c. 1,500. Ensure that your assignment includes relevant references, appropriate diagrams and a clear structure using sub -headings. 1 The assignment should be printed in Times New Roman 12, wi th 1.5 spacing. Students should state clearly on the front cover page their names, student ID, subject code and title, and the deadline for the assignment. 2 Each Student should submit one hardcopy, double side d and comb -bound to me in the class. 3 Turnitin submission is required – but only the single page with the Percentage Similarity index . Class ID: MKT2144 Rationale This assignment is designed to assess your ability to: ? Analyse distribution/channel related factors that affect an organisation ’s success in the market. ? Describe and examine external influ ences and their im pact on the Malaysian economy. DEADLINE: Week 10 – Tutorial - 10 - Individual Assignment (20% ) CRITERIA Disappointing Dubious Fair Good Excellent First - rate % (0-19) (20 -39) (40 -49) (50 -59) (60 -69) (+70) Supply Chain & Logistics : Comprehensive discussion. Well -explained. Critical thinking shown. Wider reading evident. 40 Implicati ons for Malaysia Good analysis. Critical discussion of marketing strategies or tactics. Relevant details provided. Well - explained. Critical thinking shown. Wider reading evident. 40 Language Use & Formatting : A good document uses stylistically sophisticated language that is precise and engaging, with notable sense of voice, awareness of audience and purpose, and varied sentence structure.

Negative factors include incorrect, inconsistent and/or inappropriate use of formatting, words, grammar, sentences and structure. 10 Reading & Referencing: Demonstrates knowledge of relevant literature through correct citation of quality academic and other works in preparing the report. A good report gives strong evidence of independent reading beyond core texts and materials to formulate an effective, insig htful and creative marketing plan grounded by reality. 10 Overall Mark: Other Comments: 100