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Social media has quickly become a phenomenon among individuals and workplaces alike

Health Science

Social media has quickly become a phenomenon among individuals and workplaces alike. It allows individuals to connect online and share interests through different networking groups. It is not only effective, but also efficient because of its ease of use and speed.

In our learning materials and on our discussion, we looked at several ways that health organizations are using social media. These examples are just a very small sampling of all that is being tried and evolving. Health providers are utilizing many unique and creative social media strategies to address often complex health issues at the organizational, patient and even community levels.

In Module 4 you began your research. In Module 11, you received helpful peer feedback on your introduction and literature summary.   This week, you will finalize your research paper. Your research paper will allow you to apply the writing process to an in-depth exploration on how social media is being used to address a health care issue or problem.

The purpose of the paper is to explore the use of social media in effectively addressing health or health care issues.  Continuing the topic you identified in Module 4 and received peer support on in Module 11, write your paper. Be sure to address the following:

  • Describe how your chosen social media strategy is being used to address the health issue you chose.
  • Critically analyze the effectiveness of using social media for the health or health care issue selected.  Your analysis must reflect:

1) knowledge of the health issue or problem;

2) research available in the literature about the social media strategy and how it has been applied to the health care issue you chose or something related;

3) the pros and cons with using the media strategy; and

4) legal and ethical implications that might arise from using the social media strategy selected.

Your paper should include the following elements:

  • A clear, concise, and well-written introduction to the paper that describes your social media strategy and how it addresses the health care issue you selected.
  • Paragraphs that are well organized and flow logically from introduction to conclusion and include all of the elements listed above.
  • A comprehensive conclusion that is consistent with your analysis and reflects the evidence you have gathered and presented in the body of the paper.
  • Proper use of APA formatting, including a title page, reference page, and running head.

Your paper should be 5-7 double-spaced pages in length, not counting the title and reference pages. Be sure to proofread to correct typos and grammatical errors.  Use Grammarly (Links to an external site.) to assist in this.

A few additional resources you may find helpful include:

Compose your work in a .doc or .docx file type using a word processor (such as Microsoft Word, etc.) and save it frequently to your computer. For those assignments that are not written essays and require uploading images or PowerPoint slides, please follow uploading guidelines provided by your instructor.

Check your work and correct any spelling or grammatical errors. When you are ready to submit your work, click “Upload Submission.”  Enter the submission title and then click on “Select a file to upload.” Browse your computer, and select your file. Click “Open” and verify the correct file name has appeared next to Submission File. Click on “Continue.”  Confirm submission is correct and then click on “Accept Submission & Save.”


This course has Turnitin fully integrated into the course dropbox. This means that you should only submit your assignments to the dropbox below. Please do not submit your assignment directly to    

Once submitted, your assignment will be evaluated by Turnitin® automatically.  You will be able to view an Originality Report within minutes of your first submission that will show how much of your work has been identified as similar to other sources such as websites, textbooks, or other student papers.  Use your Originality Report as a learning tool to identify areas of your assignment that you may not have cited appropriately.  You may resubmit your assignment through this dropbox as many times as you need to check to see if you have made improvements, until the due date of the assignment. However, once you have made your first submission, you will need to wait 24 hours after each subsequent submission to receive a new Originality Report.  Plan accordingly as you draft your assignment. Once the due date has passed, your assignment submission will be considered final. 


This assignment will be graded using the HSC310 M12A1 Social Media Research Paper Rubric located on the Course Rubrics page within the Start Here module of this course. Please review this rubric prior to beginning your work.  This assignment is worth 20% of your final course grade.



Completion of this assignment assesses the following outcomes:

Course Outcomes:

  • CO5: Produce various forms of professional communication including e­mails, memos, executive summaries, and reports for diverse audiences.
  • CO7: Apply credible sources and/or evidence for the communication task and situation, accurately citing and referencing information. (General Education Outcome)
  • CO8: Research and write a paper that uses audience-appropriate content, is well organized, and correctly applies writing mechanics. (General Education Outcome)

Health Sciences Program Outcomes:

  • BHS PO1: Identify and evaluate evidence to guide decision making.
  • BHC PO5: Use effective professional communication skills to engage with various stakeholders

Health Care Management Program Outcomes:

  • BHC PO4. Determine effective communication strategies when interacting with stakeholders.
  • BHC PO5: Use evidence-based practice to guide decision making and promote quality in health care settings.

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