ANSWER -

A small group of business executives have decided to create a company that sells inflatable bubbles. These bubbles serve as protective gear (PPP) that will enable humans to go about their daily lives, school, work, travel etc interacting without fear of illness.

You have just be named the marketing manager of the new company.Explain to the executives how you plan to market their new product. (Address the 4 Ps)

The new product mainly discusses on themarketing plan with the target population ,which is wide ,i.e the complete set of people who travels then and now. Since the target group is high , the marketing should be made big, and the strategies should be well planned enough.

PRODUCT - inflated bubble, re-usable after sanitisation.similar to PPE kits

PLACE- whole country, sale planned through medical shops, supermarkets and hospitals.

PROMOTION - mainly through social media, TV ads and news paper ads, SEO and PPc, digital marketing

AND PRICE- will be high, since re-useable after sanitisation.

Please answer the following questions:

What should the product be named? The name of the product will be "BUBBLE PPE" REUSE.

How will you position the product ( for what)? The product positioning should be simple, direct and use based. the product should be positioned based on safety and the demographic health condition of the area. The product should speak about its features to the target group in a clear and concise manner. The Convienience type of positioning should be enabled here.

Who is your primary target/buyer? The primary focussed people are the hospital based people, who are always in near touch to virus and other forms of bacterias.

Explain how you decided upon the target. What type of market research might you use to gain insight on how to position the product?

To position the product, safety and demographic conditions of each place will be researrched by R&D team. they will study on the market condition, positioning of product and the requirement rate for production and so on. based on these factors, the target decision can be formed.

Based on the analysis, we can conclude that the target decision can be formed mainly by analysing the requirement of the product and who can utilise more benefits from that. the type of market research that can be engaged here is quantitative research. a focus group can be engaged to find the correct group of target fit in the selected community .

How will be it be priced? Here, pricing for the product can be taken based on demand oriented pricing.The demand price should be best in the market and economical one.

Where/how will you sell your product? The products can be sold through common stores, through medical shops, supermarkets and hospitals.Hospital networks can be found as a maximum user spot.

What marketing channels/mix would you use when selling a product ? Why? All the marketing channels/mix can be utilised for this . Mostly social media and SEO marketing can be implemented here. Because this marketing channels helps to spread to a amximum number of products and can acess market on the most demanded time.

What questions would you ask the executives who have invested in the company? the main questions that can be accessed are what goals you have for the company to achieve maximum success.

How will you measure success? Sucess can be defined as the maximum achievebale ROI and the maximum employed people with high sucess rate in the industry.