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The differing schools of strategic thought Thank you in advance for the help! Strategic planning processes are varied and equally complex both within for-profit and not-for-profit organizations

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The differing schools of strategic thought Thank you in advance for the help! Strategic planning processes are varied and equally complex both within for-profit and not-for-profit organizations. Goals-based strategic planning is the most frequently used in both for-profit and non-profit organizations though it’s basically focused on the mission and vision of the organization (De Wit & Meyer, 2004).

Next, there is the issue-based strategic planning approach which essentially recognizes such parameters of strategic management as issues related to its existence and continuity. On the other hand, organic strategic planning is focused on the company’s leadership and cultural values and is ultimately connected with the organization’s vision. Finally, some strategic analysts discuss a fourth model called scenario-based strategic planning. However many scholars regard it as a technique and not a model. Therefore this paper would focus only on the first three models.

It has been pointed out that Nike, a basically sports products manufacturer with market leadership in many segments including sneakers, has adopted goals-based strategic planning. Nike is a for-profit business organization and is basically focused on both market leadership and strategic competition orientation. Such a business organization when adopting a strategic planning process would necessarily be influenced by its strategic internal environment and the external competitive environment. Nike isn’t an exception to this rule. In fact, its global operations are essentially determined by goals-based strategic planning. For instance, its emphasis on the mission and the vision of the company’s top management and particularly the founder is highlighted by the company’s aggressive benchmarking success during the last few years. Nike’s top management has been more or less bothered about successful operations abroad, including Asia and Europe. These operations require a goals-oriented strategic vision.

Nike’s global super brands are well known throughout the world and right now its global position as the market leader in some segments enables it to strategically outdo rivals.&nbsp.