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A recently appointed CEO of a firm with a headcount of sixty has asked you to discuss how the ‘psychological contract’ might be worth investing in as a differentiating competitive strategy in order to strengthen the company’s position as a leader in its niche market distributing electronic musical instruments

Psychology

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A recently appointed CEO of a firm with a headcount of sixty has asked you to discuss how the ‘psychological contract’ might be worth investing in as a differentiating competitive strategy in order to strengthen the company’s position as a leader in its niche market distributing electronic musical instruments. Apply Kelly’s Fundamental Postulate, the Construction and emotional ‘dimensions of transition’ principles to map out how you may coach her about relevant strategic and tactical issues, drawing on Kirkul (2001 ) and Pajo and others (2010 ) if need be.