Personal B2C experience

B2C means business to customer. Direct to customers means that interacting directly with the customers or directly selling the products to customers by neglecting any middleman, retailers or wholesalers.

AMAZON

Amazon is a multinational american company based in washington. This company is listed among the top five companies of the world including Apple, Google, Microsoft and facebook. It focuses on cloud computing, digital streaming, and consumer electronics.

What Amazon deals in?

Retail goods   

Consumer electronics

Books

Clothing, shoes, jewellery

Toys& games etc.

There are many strategies for this company; Amazon- It always focuses on investing in technologies, improving its web services, M&A strategy and experimenting with fintech.

Amazon uses various methods of delivering their products-

• Pickup stores
• Items are stored in seller's locations which are picked up by Amazon
• Doorstep delivery is available
• Easy and free replacement available.
• And, Guaranteed Morning, Same-Day, One-Day and Two-Day Delivery is available for certain Prime Eligible items.

Amazon main competitors-

Retail stores competitors- Target, Walmart, Best Buy, and Costco.

Subscription services competitors- Netflix, Apple, and Google.

And in the web services category- Microsoft and IBM.

My personal experience with ordering on Amazon

Every company uses different key performance indicators of KPIs. Amazon also has many KPIs. KPIs are the measures or the criteria which the company uses for measuring their performance according to the set goals. Main KPIs of Amazon include order fulfillment and shipping, customer performance metrics, returns, promotions etc.

I ordered an electronic hair appliance from amazon.com

Main reasons behind ordering from Amazon were Fast delivery, easy returns and promotions. Amazon delivered the product within three days from the date of order. It has many payment options including cash on delivery which was preferred by me and also preferred by many customers. As I ordered an electronic hair straightener from Amazon, it came with a warranty card with one year warranty and with easy and free returns within seven days.

The packaging of the product was good and satisfying. Shipping for this product was totally free. For me there can be many advantages , behind ordering from Amazon which are mentioned above including easy returns, fast delivery, good product quality.

And the main KPI of Amazon is customer satisfaction i.e., their main strategy is to satisfy the customers, which I found to be true. Because My journey from placing the order to recieving the product at my doorstep was very convenient and i didn't faced any hindrance in the whole process. I was fully satisfied with everything.