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In the year 2019, Pensonic already enjoyed an increase in sales

Accounting

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In the year 2019, Pensonic already enjoyed an increase in sales. This could have been an opportunity for the Company to offset recover the losses incurred during the year. However, they decided to counter the 2.35% sales increase with a 17.6% increase in director's salaries. Due to this, the positive effect of increased sales was extremely minimized. The company must exercise careful planning to ensure stable performance. The management could have lowered to increase in director's salaries to a more reasonable rate. This way, the directors are still incentivized for the increase and the effect of sales growth will be felt more.For Panasonic, this doubled during the year. A recommendation would be to reduce transportation costs -- perhaps maximize truck space or logistics services, or optimize delivery routes and schedules so that products will be transported with less trips and less mileage, and therefore less cost.

2. More focus on marketing and promotional strategy.

Gearing ratio is the ratio of debts over the company's equity. The leveraging on liabilities is a good strategy for a company as cost of debt is usually lower than cost of equity. However, a strict balance must be made. In Pensonic's case, a 0.78 gearing ratio is considered high-risk. Due to this, the company will be facing high interest charges and will hurt its financial performance. Accumulating high liabilities will also affect the company's ability to survive economic downturns as liabilities are known to drive a company into bankruptcy in times of crisis.

In 2019, one of the company's biggest expense contributor is the increase in marketing expense. This was a success as sales increased dramatically, saving the company from losses. Due to this, the company must fund marketing and promotional campaigns more. If implemented properly, in the next periods aside from local sales, surge from external sales and overseas sales can bring more sales in the company and result into better financial position.In order to keep PBT high, another suggestion would be to cut on advertising costs. It appears that in 2019, the Company spent $29.7 million just to see an $8 million increase in sales. The payoff is not worth it. Perhaps the Company can consider moving advertising/marketing in house, or take advantage of low-cost marketing strategies such as social media marketing.