1. The best way to improve the current functional structure for the speedy development of website is that the complex functional structure must be turned into a flexible functional structure.

2. The pros and cons of changing to different functional structures.  

a. Multi divisional structure

Pros

In multi divisional structure the whole organization will be divided into different sections so the specializtion will be increased. Each person in the divison are experts in their fields and they are focused on their own duties and departments.

Cons

The main cons ofvthe multi divisional structure is the cost. And they are not flexible when they are compelled to do other divisions work or the organization ad whole

b. Matrix organization structure

Pros of matrix organization

It focuses attention and resources on a single project which facilitates better planning and control and it helps to complete the project on time.

It is more flexible than the traditional functional organization. It can be applied more usefully to an organisation involved in projects ranging from small to large.

Cons

A part from firmal relationship informal relationship can also be operate in matrix organization.  

It violates the principle of unity of command as one person receive orders from the project manger and the fuctional boss.

c. Product team structure

Pros

Enables the company to operate with more flexibility. Each divison has their own unique process than others.

Ith helps the business ti manage the overall risks.

Cons

operational inefficiency mayboccur because there may arise duplicate function by several employees and the departments.

There may not be any effective lines of communication.

3. I think matrix structure is best for the speedy deveof the website. Matrix organization is used to meet the need ofvlarge organisation and it is more flexible and technically sound one.The temperoray priject teams will able for the successful completion of particular projects. Itbis always built around a specific project. The project manager will draws personnel frim different functional departments with high skills and efficiency. Service of these personnels can be better utilized in the matrix organization. It focuses the attention on single project and hence they can complete the project on time.

4. There must be organization culture which encourages and motivating the employees in the organization. A clan culture is best suitable to implement in an organization where mentorship and team work is promoted. It brings highly collaborative work environment among the employees the organization.