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One of my old paper investigates the link between consumer income levels and coupon redemption, by controlling for shopping basket size and demographics regarding having children in the family

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One of my old paper investigates the link between consumer income levels and coupon redemption, by controlling for shopping basket size and demographics regarding having children in the family. [Question] During the revision stage of the journal publication process, one of reviewers suggest that I should try other measurements, such as likelihood of using coupons in each trip, % of products purchased with coupons, and % of savings from coupons on the panel data, with fixed effect as control in the model. Do you agree or disagree with the above statement? Please explain with details.