Answer:

THE LAUNCH OF LOS ANGELES FOOTBALL CLUB

Introduction

 Los Angeles Football club is an American professional soccer franchise based in Los Angeles California. It competes in Major League Soccer (MLS), playing their home games at Banc of California Stadium in Exposition Park. The Club was founded on 30^th October 2014.

Step-by-step explanation

Question 1

Challenges

Engagement with the fan base.

Fans are looking to be engaged in different ways, and the teams are looking not only to engage their fans, but also reward them for their loyalty.

LAFC, launched in one of the largest sport markets in the United States, despite the initial commendable success, maintaining that success with loyal fans and supporter base, poses a challenge.

Opportunities

With an ownership group of local leaders and innovators of the industry with intellectual capital and financial prowess, sky can be the only limit for LAFC.

According to a Forbes survey 7% of Americans named soccer as their favorite sport, a significant jump from past years. This jump in engagement, in addition to the popularity of influencers in social media, has created an almost alternative lifestyle for young fans.

Question 2

Implementation of the LAFC ambassador program, that not only builds fan loyalty, but sustains that loyalty over time. The program targets social media influencers within the Los Angeles area, planning to work with them on a macro scale to build long term relationships that can sustain loyalty and keep the brand authentic.

Question 3

Grassroots mobilization is founded on collective action, in cases where mobilizes encounter individualistic elements, conflict of ideas may arise leading to backlash.

Everyone wants his/her point or opinion to count, as such, grassroots mobilizations are risky when contributor's opinions are not guaranteed.

Question 4

LAFC consulted its supporters on several aspects of the club and stadium, including the architecture, team colors, and the design of the team's crest

Traditionally, these are the football club's decisions that are realized in the boardrooms.

 Question 5

 European fan base is perceived as the global fan base benchmark. The European fan base loyalty and dedication is second to none, as such LAFC ownership planned to build a fan base as that of European clubs, in order to create a sustainable loyal following.

Question 6

The above mentioned approach can be applied to other MLS clubs, since soccer in USA seems to lag behind Basketball and FNL.

References

 Lago, K. (April, 2019). LA's Newest Soccer Team Already Generating Passionate Support. Spectrum News. Retrieved from; https://spectrumnews1.com/ca/la-west/sports/2019/04/17/how-the-lafc-created-its-own-supporters-union

Ryssdal, K. McHenry, S. (October, 2019). How Los Angeles Football Club Became One of the Hottest Tickets in LA. Marketplace. Retrieved from; https://www.marketplace.org/2019/10/24/how-los-angeles-football-club-became-one-of-the-hottest-tickets-in-la/