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Sometimes the more expensive product wins since higher customer willingness to pay more than offsets the higher price

Economics

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Sometimes the more expensive product wins since higher customer willingness to pay more than offsets the higher price. For example, Starbucks' market share exceeds that of nearly every rival, despite higher prices. Choose and describe two products that compete in the same market where the more expensive product has a higher market share. What features of the more expensive product result in the higher willingness to pay?

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