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Homework answers / question archive / An important part of this course is applying what you have learned to real examples You will apply marketing concepts to yourselves to create a marketing plan that describes your target market for future employment, likely competition, major selling points, and a marketing mix to market your personal brand (including a resume)
An important part of this course is applying what you have learned to real examples You will apply marketing concepts to yourselves to create a marketing plan that describes your target market for future employment, likely competition, major selling points, and a marketing mix to market your personal brand (including a resume). The Personal Branding assignment (due Thursday, October 15) is worth 100 points or 10% of your grade.
The marketing plan includes deciding the target market, analyzing competition in the market, selling points, and the marketing mix. An understanding of these concepts will help businessmen develop a strong market plan. Let’s understand these concepts in detail.
* Product: a businessman should ensure that the product created by his production team is of great quality and is beneficial for the consumers.
* Price: a businessman should ensure that the prices of the products should reflect its worth. The prices should be kept keeping in mind the income of consumers.
* Place: a businessman should establish a strong supply chain so that all the consumers are able to get timely delivery of goods they wish to purchase. The distribution channel should be efficient, and all the agents in the distribution channel should be efficient.
* Promotion: lastly, after setting up all the above strategies, a businessman should promote his goods and services to the consumers. Promotion includes activities like advertising, public relation, and others. A businessman should ensure that his advertisements creative enough to attract consumers.