ANSWER--

In the initial part of article it is stated that most often multinational companies extend their business operations globally and that increase the demand of adopting cultures of different countries and many people found themselves uncomfortable in communicating with people of differmt cultures, In that case working knowledge of culture helps in communicating proffesionaly.

Thus the tremd of knowing about the business ethocs of different countries and knowing about cultural difference comes in trend only in last few years, many approvals of differmet trade practices like Nort Amrerical Free Trade practice and many more made it quite comfortable for extending the business globally.

But earlier the rulesw ere too strict,There has been extensive debate over the influence of culture on ethical values One view supports the concept of "moral relativism" which states that each culture has its own unique set of value offers "universalism" as a contrasting perspective to moral relativism.

Thee influence of culture on ethical decision making from two distinct thoughts both philosophers clearly acknowledge that culture does affect the moral structure upon which individuals base ethical decisions. As previously stated, it is the position of the current authors that individuals from different societies will view ethical issues differently. In other words, are there specific cultures that create different ethical climates which encourage or dis­courage what is generally considered ethical behavior.

The strength of the culture-based consequentialist model is that it focuses on one cultural dimension, individualism/ collectivism, and one established theory of ethical decision making.

The Culture-Based Consequentialist Model provides a mechanism by which cultural differences affect important ethical variables, which, in turn, influences how individuals perceive, evaluate and react. The strong theoretical nature of this paradigm, combined with its applicable nature, should prove to be indispensable to future researchers of cross­ cultural business ethics.