Word Limit: 2500 words, 10% latitude (Bibliography not counted in word limit)

Word Limit: 2500 words, 10% latitude (Bibliography not counted in word limit).

Task: In this task, students will build on their previous analysis and evaluation of their chosen case study in Assessment 2 to develop their own strategic crisis communications plan that is designed to proactively manage the same crisis and mitigate its negative impact on the organisation. If your case study is on a crisis that occurred in the pre-digital/pre-social media period, you are expected to consider how you would approach the same crisis if it happened now.

This crisis communications plan will include:

• Overview of crisis
• Implications for the organisation
• Ethical considerations
• Defined goals for the plan
• Identification of key stakeholders (external and internal)
• Key messaging for key stakeholders 
• Communication pathways (channels)
• Communication tools (tactics)
• Evaluation & measurement

Referencing: Monash Harvard referencing system. Formal scholarly referencing is required. To build your skills in citing and referencing,    and using different referencing styles, see the online tutorial Academic Integrity: Demystifying Citing and Referencing at: http://www.lib.monash.edu/tutorials/citing/

Presentation requirements: Formal academic writing conventions are required, including citations and a reference list (reference list is not included in the word limit). Submit in Word or .rtf formats. Do not submit in PDF.