1)Majority of the consumers are more sensitive towards price rather than the other factors like brand image service ect.two major factors that affect consumer interpretation of price are you sedated as below:
1) price quality effect. Buyers sensitivity towards higher prices are more. They perceive that higher prices yield better quality.also buyers are comparatively less price sensitive than they value the uniqueness of The competing products offerings.
2) expenditure effect and difficulty of comparison effect.the price sensitivity of buyers are more when they have to inka more expenses for example accounting firm.on the other hand the price sensitivity of customers Alice in relation to a well known or reputed supplier when they are in dilemma in choosing between the alternatives. Example cellular phones.
modern technologies used in extension of life cycle of a product in the following ways:
1) different new sizes and repackaging. As the appearance of the good is very crucial factor for obtaining attention of the customers.
2) various new formulas to be used.
3) different additional features are added.
4) prices are lowered in order to maintain the interest or also liquidate the stock which is surplus.
5) new and innovative advertisement campaigns.
6) the chances of distribution are to a large extent altered like online shopping.
7)new markets are continuously searched for whether locally or being nationally or also internationally.

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3)

Launching a new successful product in the market is one of the most important operations for any company because it requires a lot of money,planning of the top managers for providing a better quality of services to their customers.

Keurig inc is one of those examples companies who are willing to take risks during presenting and providing a new product line in the market.

Launching the model of single cup brewing system in the 1990's the company gained a successful market growth in the market - the success of the models keurig have more courage to launch another model of single cup brewing system to their coffee customers.

Pricing strategies for consumer sales:

In order to select a proper pricing strategy every business should understand the current market situation-market research is also an efficient tool when it comes to determining what the clients are willing to pay.One of the keurgi's challenges was the determination of the proper pricing strategy for their new product therefore they conducted a market research in order determine the people's view on the new product and its price.

Promotions for consumers:

The activities that includes sale,advertisement,direct marketing and publicising of the company's product and services.The promotional strategies employed by keurig was providing the coffee brewers to offices free of charge-one of the best ways to get people's attention.

So the companies business strategies successful because for the pricing the company performed a market research in order to determine what the customers were willing to pay and also promoted its new product effictively in order to capture the attention of the potential clients.