1. Who are INTERNAL USERS?

Managers
Officers
Internal Auditors
Consultants
Budget Directors
Market Researchers

2. What is the definition of an INTERNAL USER?

Those involved strategically in managing and operating the company

3. What is the definition of EXTERNAL USERS?

Those NOT involved strategically in managing and operating the company

4. Who are EXTERNAL USERS?

Shareholders
Lenders
Directors
Customers
Suppliers
Regulators
Lawyers
Brokers
Press

5. What is the common goal of External Users

1. Evaluating past and current performance
2. Current financial Position
3. Future performance and risk

6. What are the four Building Blocks of Financial Statement Analysis?

Liquidity and Efficiency
Solvency
Profitability
Market Prospects

7. What is the definition of Liquidity and Efficiency

Ability to meet short term obligations and to efficiently generate revenues

8. What is the definition of Solvency

Ability to generate future revenues and meet long term obligations

9. What is the definition of Profitability

Ability to provide financial rewards to attract and retain financing

10. What is the definition of Market Prospects

Ability to generate positive market expectations