1)Marketing concept is the means of connecting with the audience and delivering what they need in order to garner most number of sales by increasing the visibility and reach of the product which the firm manufactures or sells in the market. It focuses on emphasizing what the customer needs, then satisfying those needs, this all leads to products and services being designed in order to serve the consumers, which leads to profits.

However it is difficult to implement in firms because they try to put customer service as a top priority but it is hardly the case as most often customers are disappointed. It is because firms often focus on product or service and fail to focus on the consumer. Quality customer service requires a team effort which is most often difficult to implement in firms as not all employees are concerned about customer service. Firms also most often spend on developing a product or a service and not much on satisfying the needs of the consumers, with less number of telephone operators to take care of the consumers queries and less expenditure on timely intervention measures which erodes the experience of the consumers. Additionally most firms come up with the idea of a product and then think of how it will lead to customers buying the product, not focusing on that there is a gap and thus a product should be manufactured to fill that gap.

Thus all this makes it difficult to implement the concept in firms as their main focus is manufacturing products not satisfying the needs of the consumers.

2)When there is temporary sharp reduction in the price of oil, there will be decrease in cost of production for producers which will induce producers to produce more and shift short run supply curve to its right. It will reduce overall price level of goods.

Due to lower price level of goods, consumer in long run will raise their demand which will shift demand curve to its right.

In the above case, neither short run nor long run supply curve shifted to its left.

Option B is correct.

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3)

In order to make business successful functions of management should be in proper way like planning, decision making, organising, directing, communication, controlling and coordination.

And marketing place a major role in the smooth functioning of a management. As it has a vital role in promoting the business aims. It is the role of the marketing department only to connect with the customers and to communicate with them. How would a company knows that the customers are well satisfied by the company? Marketing helps to know about it. As business world is a very dynamic world any change should be e in co-ordinate with the change in the planning. Marketing tells us what to do and what not to and what is good for the customer and what is the taste and preference of the customer. By knowing this we could know our customer and could accordingly make changes in our functions of management which helps in better coordination in the management and our business.

4)

By definition, your corporate objectives are high level and complex since they are geared towards the company's long-term growth. Unfortunately, this means they do not translate well into concrete tasks that tell staff what they should be doing each day. The stuff you put in job descriptions – the specific projects, tasks and benchmarks you assign to people – are called functional-level strategies. This is where the rubber hits the road.

For instance, if your corporate strategy is to expand your food product range to capture the vegan market, one of your functional-level strategies might be for your R&D team to create a soy-based vegan burger.

For smaller businesses, having a corporate strategy and a series of functional strategies may be enough. Most times though, you're going to need something that takes the high-level corporate vision and translates it into more focused objectives before you can develop task-specific jobs at the functional level. The layer in the middle is called a business-level strategy. This is where your marketing strategy sits.The corporate strategy is your company's car engine. It drives the business towards its long-terms goals. The marketing strategy is a business-level strategy document, defining how you will attract customers to your product.

Having a marketing plan helps company leaders to develop and keep an eye on the expectations for their functional areas. For example, if a company's marketing plan goal is to increase sales growth then the company leaders may have to increase their sales staff in stores to help generate more sales.

Once you've developed your marketing strategy, there is a "Seven P Formula" you should use to continually evaluate and reevaluate your business activities. These seven are: product, price, promotion, place, packaging, positioning and people

The corporate plan is the overall strategy that analyzes, governs and steers the company. All functional units -- including finance, operations, human resources and marketing -- fall under the corporate plan. The plan answers two important and fundamental questions: what business are we in? And what business should we be in? A corporate plan sets objectives so management may make informed decisions, such as where to commit resources. It also creates benchmark goals to help motivate management as well as employees and assess how the company is performing.