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Homework answers / question archive / CASE STUDYQUESTION:F1 2020 - Summary For the first time, players can create their own F1® team by creating a driver, then choosing a sponsor, an engine supplier, hiring a teammate and competing as the 11th team on the grid

CASE STUDYQUESTION:F1 2020 - Summary For the first time, players can create their own F1® team by creating a driver, then choosing a sponsor, an engine supplier, hiring a teammate and competing as the 11th team on the grid

Communications

CASE STUDYQUESTION:F1 2020 - Summary For the first time, players can create their own F1® team by creating a driver, then choosing a sponsor, an engine supplier, hiring a teammate and competing as the 11th team on the grid. Build facilities, develop the team over time and drive to the top. Customise your 10-year career mode, with a choice of F2™ Championship introduction options and season lengths to allow for a more exciting, multiple season, career. The addition of split-screen racing, a new steering assist and a more accessible race experience means that you can enjoy the game with friends, no matter what your skill level. F1® 2020 features all the official teams, drivers and 22 circuits, including two new races: Hanoi Circuit and Circuit Zandvoort. Online connection required to download the final teams' 2020 cars (as applicable) and F2™ 2020 season content. 

4.1 Assume you are the marketing manager for the F1-2020 computer game here in South Africa, and you are responsible for the marketing plan for this product. Explain the legal, regulatory, ethical and social responsibility considerations applicable to this product, which you will have to consider when you are pricing the product. (5 Marks)

 

4.2 explain the various sections of the marketing plan in table format. You are required to provide information about the plan's structure and content as it applies to F1.

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